Ep. 7 How Door Knocking Applies To Online Marketing

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Introduction To The Marketing Lyfe Podcast Ep. 7

What’s up guys? Episode number seven of the marketing life podcast. I’m super excited today on this show. I brought on a man by the name of Justin tempest. This guy’s a door knocker and you guys might say, well why the crap are we having a door knocker on this marketing life podcast? And I will say I’ve been learning a lot about door knocking lately and there’s a lot of the same principles with doorknocking as is for online marketing. So let’s dive in.

Introduction to Justin Tempest

Taylor: What’s up guys? We have justin tempest on the show today. Justin, tell us your backstory, how you got into door knocking, door knocking.

Justin: Well, I just finished up my second year in the industry, so I’ve got a little bit of weight under my belt now. Last year when I started looking into the industry, I just felt like I had seen a lot of people do really, really well at it and they were my age and I felt like I had similar skill set that they had. So I started poking around at the industry, trying to find what I wanted to sell a what company I wanted to sell with, what my short term goals were in long longterm goals at the time I wanted to be a doctor wanting to go into orthopedic surgery and was starting a degree at Uvu and Utah in biology to get that done.

And so my goal with door knocking was to really make as much as I could during college where when med school started, I could, I could have that be mostly out of pocket and keep down on the student loans. And as I started poking around at different companies, I found out that I wanted to sell pest control. Um, I wanted to kill bugs and as I, as I found the right company that I felt like worked well for me, it was a startup company. So there’s a company that I felt like that I could plug in at the very, very first day and help build a company into something great as opposed to just plugging into something that was already existing. And so after just finishing my second year with anthem pest control as both an individual and also the company, second year we’ve, we’ve crushed it.

We’ve done really, really well and just finished my first year managing a team and did a just near 2000 accounts as a network, which is really good to see. That’s awesome man. So doorknocking you’re here now today. So what do you do in the door knocking like scenario, like give, give the audience an understanding of door knocking because I just started, you know, kind of helping in this industry with marketing for Sam Taggart. But like what? Like tell the audience about how this goes down. How does the doorknocking industry work? It is, it’s intense man. There’s like there is no type of sales in my opinion that’s more direct and hits you in the mouth. Like, like door to door. It’s literally as simple as going to a neighborhood just like the one that you probably live in and you’ve seen it before. Guys walk up to the door and knock on it and they have a pitch they’ve got to enter, entertain you for 30 seconds to get another 30 seconds.

And if you’ve ever been sold something door to door, by the end of it, you find that it’s actually a really good experience for both the seller and the consumer, which I find pretty satisfying when, you know, you go in a neighborhood and you have eight, nine, 10 hours to make things happen and it’s really all up to you. So in my industry selling pest control, I go to markets that are, tend to tend to be really buggy is what we call them. So I started in Atlanta, Georgia for the last two years and when I would knock on the door, when they would hear that I’m selling pest control is already pretty natural to hear that because it’s something where you have to use pest control and Atlanta. Um, and so it was, it was really neat to start in this industry, in the market with selling something that’s already pretty, pretty known in pretty well used.

Um, but yeah, it’s literally just, you know, I always think about Mike Tyson, he has a quote where he says everybody has a plan until they get hit in the mouth and I think anyone who does door to door has looked into it, has a plan, okay, I’ve done my role plays, I know the pitch and all of the product or service I’m selling. But when you get that first hard now or that first door slam, like how do you react to that? That’s what dictates how successful you are in this. And I think that that segues really well into life as well. How well do you react when you get in the mouth?

Become An Expert At Door Knocking For Your Business

Taylor: That’s awesome man. That is really awesome. Doorknocking definitely have seen it. People get smacked in the face a lot.

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