Prakriti Kundaliya on PG Certification in Digital Marketing and Communications | upGrad & MICA

“…coming from a traditional marketing background, understanding digital jargons and words were quite a task earlier. But now, I do understand a lot of it on my own.” says Prakriti. She’s a learner of upGrad and MICA PG Certification in Digital Marketing and Communications.

Know more about PG Certification in Digital Marketing and Communications – http://bit.ly/2QcfxOP

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upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

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Diploma In Digital Marketing – A course that strengthens your knowledge of Online Marketing.

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DIGITAL MARKETING – 5 TYPES OF ONLINE MARKETING

In this video, we’ll discuss about digital marketing and different types of online marketing that are used by business for promoting their products/services/ brands.

Read out more about this topic here: https://ashknows.com/digital-marketing-types-of-internet-marketing/

In this video, you will learn about:

1. What is Digital Marketing?
2. Which is the Difference Between Digital Marketing and Online Marketing?
3. What is Online Marketing?
4. 5 Types of Online Marketing

About Channel:

‘Ash Knows’ is a channel where you will find better than best tips & tricks regarding Blogging, SEO, WordPress, Entrepreneurship, Earning Online, and Digital Marketing.

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Digital marketing course in delhi – Digital Marketing Course in Delhi
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We provide online Interactive sessions with a proven record of 90% student satisfaction.

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Know more about Best Digital Marketing Course in Delhi with IIDM- Digital marketing encompasses all marketing efforts that use an electronic device or the internet
IIDM is the Best Digital Marketing Institute in Delhi with 16 Certifications Maybe a better question is: what is digital marketing
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IIDM is offering all-in-one Advanced Digital Marketing Course in Delhi NCR with placement updates.

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The first step of any Search Engine Optimization campaign is Keyword research.
This is the process of discovering words and phrases that people use in search engines like Google, Bing, Yahoo. That keywords are related to your business, products or services.

Backlinks are a critical part of Search Engine Optimization. But, it’s a fact that some backlinks worth better than others. So, its important that you keep an eye on the links you’re using on your site and keep tweaking them according to their performance.

No one likes a slow website. People tend to wait just a few seconds to look at the buffering wheel before they decide to go back and click on the business below you.

You not only have to provide a “Search by Voice” feature on your website, but you also have to ensure that your company has a Featured Snippet up and running so popular virtual assistants like Alexa or Siri can read them out loud.
There are many factors that lead you to success with NJ SEO for your business, the most important including: Relevant content, on-site optimization, link building and technical SEO.

– 93% of online experiences begin with a search engine

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Online Marketing And Using Calls To Action

Let’s start with a clear understanding of what a call to action actually is. A call to action is an element or that entices a reader or viewer to take note or make a decision based upon it. Relating this directly to the Internet and websites, a website call to action could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. The main goal of a call to action is to persuade the visitor to click on or interact further with your website, hopefully ending in the visitor buying a product or service or another conversion goal. It is often seen that blue underlined text is clicked on more by website visitors when given a choice because these have been the default standard for many years. It is also believed that the blue text is associated with calming and trust so it more likely to be clicked.

Having described what a call to action is it should be clear that every good business website have at least one call to action on every single page within the website. Given the nature of websites it is often important to give a couple of call to action options to users. When a visitor progresses through your website, you should be able to follow the path your website visitors have made along the path of persuasion towards your conversion goal. Ideally this would give you a clear idea on what calls to action are working and what ones aren’t along the desired flow of your conversion process. A good website will be laid out in such a way that when a visitor wants to make a slight detour to find out more information correctly placed and worded calls to action are there to guide them back on your conversion path.

So, why do you need a call to action on your website? Many studies have shown that if a website visitor does not find what they are looking for within 3 seconds they will exit your website. Many SEO experts will only focus on getting a website into the top few results but there should also be focus on the overall online marketing strategy. Any good SEO and Online Marketing company will be able to guide you in a complete online marketing strategy. It is important to know that selling the websites product or service and using calls to action to get visitors through your conversion path is of equal importance to the overall SEO plan.

A well thought out call to action in an overall online marketing campaign will provide you with more sales, lead generation and constant predictable results.

When choosing an SEO and Online Marketing company it is important to take some time and do your own research. The simplest form of research is to search in Google for SEO or Online Marketing and see how good the SEO firm is at selling their own products and services. If they are positioned well for their own services then they are likely to be able to successfully market your products and services online.