Prakriti Kundaliya on PG Certification in Digital Marketing and Communications | upGrad & MICA

“…coming from a traditional marketing background, understanding digital jargons and words were quite a task earlier. But now, I do understand a lot of it on my own.” says Prakriti. She’s a learner of upGrad and MICA PG Certification in Digital Marketing and Communications.

Know more about PG Certification in Digital Marketing and Communications –

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upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

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Diploma In Digital Marketing – A course that strengthens your knowledge of Online Marketing.

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In this video Deborah Gregory of The Law Office of Deborah Gregory, PLLC speaks of her experience with leads, sales, Facebook and online marketing and of the character of the owners and co-founders Tom Merkey and Jeremy Howie.

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In this video, we’ll discuss about digital marketing and different types of online marketing that are used by business for promoting their products/services/ brands.

Read out more about this topic here:

In this video, you will learn about:

1. What is Digital Marketing?
2. Which is the Difference Between Digital Marketing and Online Marketing?
3. What is Online Marketing?
4. 5 Types of Online Marketing

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Digital Marketing Course In Delhi – Best Digital Marketing Institute In Delhi – IIDM Prabhakar Kumar

Digital marketing course in delhi – Digital Marketing Course in Delhi
Best Digital Marketing Institute In Delhi
Indian Institute of Digital Marketing

Contact Phone Number : 8448446636
Student Helpline: 8448446636
Founder: Prabhakar Kumar

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We provide online Interactive sessions with a proven record of 90% student satisfaction.

You can join our sessions Anytime from Any Device and from Any Location, We are one of the only institute in India providing online interactive Digital Marketing sessions.
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Know more about Best Digital Marketing Course in Delhi with IIDM- Digital marketing encompasses all marketing efforts that use an electronic device or the internet
IIDM is the Best Digital Marketing Institute in Delhi with 16 Certifications Maybe a better question is: what is digital marketing
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IIDM is offering all-in-one Advanced Digital Marketing Course in Delhi NCR with placement updates.

Indian Institute of Digital Marketing
IIDM is a result of 10 years of hard work, experience and keen interest to spread the awareness of how the world is growing from the traditional marketing to a digitalised world

Prabhakar Kumar, The Man Behind IIDM wants every growing child, retired person, working mother and man and woman to understand the necessity of the digitalised world so that they can match to the changes in the world and secure their future.

Few strategies, few techniques and focus towards your goal makes this process very easy and interesting.

Prabhakar Kumar
During his graduation, he was always very keen in learning something new and being different amongst his batch mates as well. .

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Walking in the streets, whether sunny or rainy was never a matter for him knocking stores, colleges and universities to present his talent in web design and marketing was his daily routine after his regular classes.
With a lot of experience of a new startup, Prabhakar joined Adobe but his dream was to educate people on Digital Marketing so with the total Experience of 10 years he headed up towards his main goal to spread the knowledge of Digital Marketing amongst new learners, experienced co workers and others to show how easy and interesting life could be with few techniques and strategies and hence he laid the foundation of Indian Institute of Digital Marketing.

Want to know about Digital Marketing, How this technique can change your thoughts for business and career opportunities.
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How to do Organic search explained in digital marketing concepts

How to do Organic search explained in digital marketing concepts
in this video we will tell you about search engine like google that how can we search on google and also how can we make a new search for our business in google.

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The first step of any Search Engine Optimization campaign is Keyword research.
This is the process of discovering words and phrases that people use in search engines like Google, Bing, Yahoo. That keywords are related to your business, products or services.

Backlinks are a critical part of Search Engine Optimization. But, it’s a fact that some backlinks worth better than others. So, its important that you keep an eye on the links you’re using on your site and keep tweaking them according to their performance.

No one likes a slow website. People tend to wait just a few seconds to look at the buffering wheel before they decide to go back and click on the business below you.

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Online Marketing And Using Calls To Action

Let’s start with a clear understanding of what a call to action actually is. A call to action is an element or that entices a reader or viewer to take note or make a decision based upon it. Relating this directly to the Internet and websites, a website call to action could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. The main goal of a call to action is to persuade the visitor to click on or interact further with your website, hopefully ending in the visitor buying a product or service or another conversion goal. It is often seen that blue underlined text is clicked on more by website visitors when given a choice because these have been the default standard for many years. It is also believed that the blue text is associated with calming and trust so it more likely to be clicked.

Having described what a call to action is it should be clear that every good business website have at least one call to action on every single page within the website. Given the nature of websites it is often important to give a couple of call to action options to users. When a visitor progresses through your website, you should be able to follow the path your website visitors have made along the path of persuasion towards your conversion goal. Ideally this would give you a clear idea on what calls to action are working and what ones aren’t along the desired flow of your conversion process. A good website will be laid out in such a way that when a visitor wants to make a slight detour to find out more information correctly placed and worded calls to action are there to guide them back on your conversion path.

So, why do you need a call to action on your website? Many studies have shown that if a website visitor does not find what they are looking for within 3 seconds they will exit your website. Many SEO experts will only focus on getting a website into the top few results but there should also be focus on the overall online marketing strategy. Any good SEO and Online Marketing company will be able to guide you in a complete online marketing strategy. It is important to know that selling the websites product or service and using calls to action to get visitors through your conversion path is of equal importance to the overall SEO plan.

A well thought out call to action in an overall online marketing campaign will provide you with more sales, lead generation and constant predictable results.

When choosing an SEO and Online Marketing company it is important to take some time and do your own research. The simplest form of research is to search in Google for SEO or Online Marketing and see how good the SEO firm is at selling their own products and services. If they are positioned well for their own services then they are likely to be able to successfully market your products and services online.