Who says you need money to market your business. That’s one of the biggest myths in online marketing.
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Heck, online marketing is popular because it allows the little guy to compete with the large corporations without needing tons of cash.
Here’s how you market your website when you have no money.
Step 1: Go to Quora and search for all of the questions that people have within your space and answer them. When it makes sense, link back out to your website. This is so effective that my Quora profile gets hundreds of thousands of views each month.
Step 2: Create content in different formats (text, video, audio) and promote them on the social web (LinkedIn, Twitter, Facebook, YouTube, Quora). You can post the same content on multiple social sites as Google DOES NOT penalize for duplicate content.
When using this tactic make sure you only put part of your content on social media and make the readers click over back to your site to read the rest.
Step 3: Google for forums within your space and respond to questions. Within your forum response add a signature that lists your website. The better response you give the more traffic you will get.
That’s how you market your website when you can’t spend any money on marketing. 🙂
To read our blog post about Online Marketing click the link https://www.profiletree.com/what-is-online-marketing/
What Is Online Marketing?
To explain online marketing, we must first understand the Internet (also known as the World Wide Web) which is a network of connected computers that spans across the globe. It allows for effective communications regardless of the distance between the users and this is why it is incredibly powerful. Online marketing targets customers with relevant interests to ensure that it reaches a relevant audience. The effectiveness of it comes from the fact that it is cheap compared to the number of views it generates. Online marketing definition may be seen as the utilization of the Internet to reach a global audience either through one-way communications (web ads and search engine optimization) or interactive communication through social media.
Here are the benefits of Online Marketing in comparison to other traditional marketing mediums:
1- Your product reaches a global audience
2-Your products reach people with relevant interests
3-Relatively cheap when compared to other physical mediums
4-Increases Brand Loyalty through interacting with customers
5- Constant exposure to a brand boosts Brand recall
6-Reliable location for business updates
The simplest type of online advertising which involves the use of banner advertisements on 3rd party websites usually through Google Ads. In order to avoid intrusions on the user’s experience, the banners (still or animated) are on the sides of a page. It is considered to be the first adaptation of the traditional Out of home advertising into the technological age. Viewers of the ad may choose to click on it if they are interested.
2-Search Engine Marketing
This requires a proper understanding of how search engines rank pages to maximize the traffic to your website. This is one of the most essential mediums for natural growth of your online entity. All views in this case are interested in what you have to offer. This method involves adjusting your content in order to please search engine algorithms to ensure that you rank high on a results page.
3- Social Media Marketing
Arguably the most important Online Marketing Tool due to its incredible flexibility. It is for interacting in order to gain favor (brand acceptance) or to remain competitive. It is of no doubt that online recommendations are the natural evolution of word of mouth marketing, which is essentially the ultimate marketing goal of any business. It provides the most exposure; however requires the most amount of effort.
There are several social media websites, each serving their own function. A Facebook page is essential to show the amount of people who liked your product. Twitter may be used for more instant interactions with the customer base as well as a chance at viral tweets with these tools at hand. There are several more uses of social media for marketing
Examples of Online Marketing Success
By now you should have a general idea of what is online marketing and it’s uses. To further convince you of it’s benefits, let us observe some stories of success. These companies had a clear understanding of what is online marketing which allowed them to generate massive amount of exposure for their business.
A company that allowed car owners to temporarily work as private drivers. It is of no doubt that Uber struggled to integrate into society when it started, but through vigorous online campaigns, their vision became real through many promotions and their reliance on electronic “word of mouth.”
A company that allowed users to rent their apartments to people visiting. It completely relied on user generated posts and images of these apartments. Their huge success may be attributed to sharing a common interest with their users. Despite governmental pressures, the company survived due to gaining the support of people.
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Profiletree Video Marketing Services
In this video I am going to explain what is Digital Marketing and explain Top 8 Digital Marketing tools.
1. Social Media Marketing (SMM)
2. Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM)
4. Social Media Optimization (SMO)
5. Content Marketing
7. Video Creation
8. Email Marketing
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing Types
1. Search Engine Marketing (SEM)
2. Search Engine Optimization(SEO)
3.Social Media Marketing(SMM)
4.Social Media Optimization(SMO)
Digital Marketing Platform
Google, Bing, Facebook, Instagram, twitter and many more..
In this video, a student of the digital marketing certification program will be discussing about herself, why she chose the course, and the course curriculum.
Digital marketing is a new way of marketing
AdWords and search and display are taught with a practical hands-on experience by working on universal campaign and shopping campaigns
With this experience, a student can compete in various digital marketing competitions organised by Google
Highlights of the course would be the faculty, curriculum structure and hands-on experience in Digital Marketing throughout the span of the course
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Digital Marketing Professional Program in association with Google:
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About the Digital marketing program
The Certificate Program in Digital Marketing offered by Manipal ProLearn is designed to help you understand the components of digital marketing. The curriculum includes classroom training, live sessions by experts, assignments, simulation and assessments.
Strategizing, implementing and optimising online campaigns
Driving organic traffic through Search Engine Optimisation and social media optimisation
Developing a multi-channel strategy using social, PPC, email and programmatic buying
Integrating new digital marketing techniques into your strategic marketing plan
Who can attend this Digital Marketing Course?
Management or engineering graduates