Digital Marketing Channels Map of Online Marketing

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Several types of marketing stem from the root of digital marketing. As a business owner, if you have already understood the influence of digital marketing, and have decided to step up your online marketing game, you must understand that there is an abundance of digital marketing channels that you should be knowledgeable about. You need to study each channel, and evaluate its pros and cons. Identifying the nature of your business and its needs is a crucial step to help you find out the right digital marketing channel. This article is a “map” of digital marketing channels that will lead your way into digital marketing.

Digital Marketing Channels
1- Search Engine Optimisation (SEO)

SEO is a powerful digital marketing tool. We are living in the age of information thanks to search engines. The ease of access for any sort of information to anyone is slowly changing everything. As a business owner, your ultimate goal is people finding out about your business and becoming your clients.

For example, if you sell make up products, you want women to find your business when they search for “the best make-up brand.” If the search engine is not ranking your business on the first page of results, that is not going to happen.

The culture of searching for product information before purchasing is expanding; this can be a huge benefit for your business. There are various tips and tricks that can improve your SEO, learning about it is highly recommended. SEO is for everyone.

2- Pay Per Click (PPC)

Pay per click is also related to search engines; however, PPC is not “organic,” in other words; it is paid advertising. You pay the search engine, so it can place your Ad (the link to your website) on top of the results when people search for a topic that is relevant to your business.

Paid ads usually have a note that they are sponsored. Although numbers show that they get less “clicks” than organic results, they are still highly effective. Unlike SEO, when you stop paying for a PPC Ad, it disappears from the search results; it is temporary. If you are looking for a temporary, yet an effective channel, PPC is the one.

3- Affiliate Marketing

Affiliate marketing is the easiest channel that requires almost no effort on behalf of the retailer. You basically hire someone to do the marketing for you. The affiliate who markets your product gets a share if you make a sale. There are some basics that you should know about affiliate marketing; like how to choose a good affiliate program, and how the commission plan is like. This is a considerable channel to generate leads and make online sales.

4- Social Media Marketing

You must have heard about that. On social media platforms, your business is inches away from your audience. You can interact with your audience daily, respond to their messages, and get their feedback immediately. Before social media, it was not as easy to reach your audience. Moreover, social media is a huge market where you can target audience based on their relevancy to your business; their age, gender, location, and interests are all important factors. There are many choices: Facebook, Twitter, YouTube, etc… It is crucial to determine the suitable social media platform for your business, one may be more effective for your business than another. Social media marketing is a must-have for any start-up nowadays.

5- Email Marketing

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Digital marketing has evolved over the last 20 years or so and is now one of the primary sources for most companies and businesses.

Typically, digital marketing will involve social media marketing such as Facebook, Twitter and Instagram.

Video marketing platforms such as YouTube, email marketing, search engine optimisation, e-commerce, paid online advertising (also known as display advertising), affiliate marketing, content marketing, blogging and more.

Before you start any digital marketing campaign, you should think about what you want to achieve, are you looking to increase sales?

Drive traffic to a website? Build your brand awareness or establish yourself as a market leader?

The best digital marketing campaigns will use a combination of methods to achieve their final goal.

Everybody can improve and broaden their digital marketing knowledge and skillset, and you can start doing that today…. from small business owners to medium and large-scale operations.

Having a wider understanding of digital marketing can only enhance your business or brand, it can also enhance you as a person and potentially help you have a competitive edge over your competition.

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This video is purely for educational purposes only. All audio has been produced by SuperDuperFacts.

All images used have been legally purchased from Fotolia, shutterstock or used under the Creative Commons License.

All voice overs produced in London, England and recorded in the SuperDuperFacts recording studio.

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Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results

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