Was sind Impressionen? – Impression Definition, Online-Marketing Grundlagen

Was ist eine Impression?
Für eine Link-URL wird eine Impression gezählt, wenn der Link in einem Suchergebnis für einen Nutzer erscheint. Ob zu dem Link gescrollt werden oder ob er anderweitig sichtbar sein muss, hängt von der Art des Suchergebniselements ab, das den Link enthält. Weitere Informationen dazu finden Sie weiter unten.

Weiterlesen Quelle: https://support.google.com/webmasters/answer/7042828?hl=de (Google Support, 22.05.2019)

Definition
Impressionen messen die Anzahl wie oft Ihre Anzeige für User erscheinen. Wird Ihre Anzeige (Link-Url usw.) auf einer Suchergebnisseite von Google oder anderen Netzwerken angezeigt bzw. geschalten gilt dies als eine Impression!

Beispiel
In der Google Suche gebe ich das Keyword Impressionen ein, bei den Suchergebnissen erscheint nun eine URL von der Google Support Seite, dies gilt bereits als Impression. Wichtig ist noch zu sagen, bei einer Impression muss der User nicht unbedingt auf den Link oder auf das Suchergebnis geklickt oder mit der Seite interagiert haben. Es zählt lediglich die Anzeige in den Suchergebnissen.


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If you are a business owner in the Duluth Ga Area looking to use online marketing to grow your business, you should really take a look at these amazing facts about YouTube…

• If YouTube were a country it would the #3 populated in the world
• YouTube is the second largest search engine on the planet
• YouTube gets 1 billion views a day
• 20 hours of video are uploaded to YouTube every minute

For an Online marketing in Duluth Ga, or anywhere else for that matter, , these statistics are hard to ignore. What’s even more interesting is that although YouTube is definitely the largest online video website.

Savvy marketers have picked up on this trend and are using video marketing to drive enormous amounts of traffic to their websites. And more website traffic ultimately means more sales both online and offline.

Why is video marketing so powerful? According to some studies, people remember only 10% of what they read and 50% of what they hear and see. Additional research shows people are 3-4 times more likely to respond to video than the written word.

As if that information weren’t enough, according to a users view study done by Kelsey Group, after viewing an online video: 55% of consumers visited the web site, 30% went to the store and 24% made a purchase. Can your other marketing efforts boast those type of results? Most can’t and don’t!

And here’s the icing on the cake…I’ve seen video listings show up on the first page of Google in as little as an hour. That is truly amazing!

What can you use video for?

• Testimonials
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• The ability to better demonstrate complex problems and solutions
• To answer frequently asked questions in a more personalized manner

The best part is that if you want a way to dominate page one on the search engines, then video is one the best, fastest and most effective way to do so. And guess what? You can upload videos to most of these video websites for FREE!

But hold on you say, if it were that easy, why isn’t everyone doing it? There are 7 main reasons:

1. Most business owners don’t know how powerful video can be. Now that I’ve shared some of the facts with you, consider yourself informed.

2. Many marketers familiar with other types of marketing are unfamiliar with how to make an effective video – one that is compelling enough to get and keep a prospect’s attention. An easy place to start is simply answering some of the most frequently asked questions your customers ask

3. No call to action – One of the most important things that gets left off most videos is the call to action. What do you actually want your viewer to do. Be sure to include words like call, click or visit.

4. Not optimizing your video so it gets noticed by the search engines – this is where it becomes as much art as it is science. This is where you want to engage the advice of an expert. Extensive keyword research, competitive analysis and various other methods are key. If you want to really dominate page one this is a critical step.

Each page on Google has room for about 10 search results. I have been able to capture as many as 6 out of 10 spots on page 1 for my keywords time and time again. It just stands to reason that I now have a 60% chance of being clicked on than if I only had 1 listing. Now that’s page one domination!

5. Not having a video marketing strategy – You need to decide what you are trying to accomplish before you start. Are you trying to drive traffic, sell something, brand a product or service? If you start with the end result you want and work backwards, you’ll improve your results dramatically.

6. Sending video viewers to the wrong place – You can do everything right to this point and then sabotage your efforts by sending viewers to the wrong place. You must strategically prepare your website before sending traffic there. In simple terms, if you are selling apples, don’t send them to the fruit stand page, send them directly to the “apples for sale page”. In other words, don’t send viewers to your home page and make them search.

7. Not utilizing or including social media marketing websites in their your video marketing distribution. Facebook, Twitter, LinkedIn, MySpace and other Web 2.0 websites are great places to show off your videos. These sites are not just for teenagers. Your customers are already there so you need to be there too.

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