Online marketing nieuws: december 2018 – #lunchalarm

– 🥖 – #LUNCHALARM: het belangrijkste online marketing nieuws van de afgelopen maand!

De eerste maandag van de maand, klokslag 12:00. De gewone sterveling hoort het luchtalarm. Maar voor jou is het tijd voor #lunchalarm!

– 🥚 – HET RECEPT:

Dat is vrij simpel. Iedere eerste maandag van de maand om 12:00 stipt slingeren we een video + blog online, waarin we het belangrijkste nieuws uit de online marketing wereld van de afgelopen maand bespreken. Want er gebeurt zó veel in de online marketing industrie, dat je makkelijk iets mist van wat er gebeurt.

Pak lekker een broodje, smeer een cracker of bak een ei terwijl je naar het online marketing nieuws van #lunchalarm luistert!

– 🍏 – MIS NIETS!

Zorg ervoor dat je volgende maand ook weer niets mist van de belangrijkste updates. Abonneer je op ons kanaal, meld je aan voor de community of volg ons op onze kanalen!

How to Outsource Your Digital Marketing Efforts With a Small Budget

You don’t need a lot of money to outsource your digital marketing efforts…Let me show you how to do it!
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Sure you could try hiring interns, but it takes too long to train them up. And hiring people full time is too expensive.

I recommend using two sites to find amazing marketing talent: Fiverr and UpWork.

They both have amazing marketing talent at affordable rates. But before you hire anyone from these sites make sure they have dozens of positive reviews related to work that you are looking for.

In addition to that, you want to hire people who have been on the platform for over a year as they tend to be more reliable.

And even if they have been on the platform for a while, you have to message them first to see if they can do what you are looking for and of course to evaluate their communication skills.

Assuming they communicate at a fast pace, they have positive reviews and they specialize in the tasks you want done, then you can hire them out on a contract basis.

That’s how you find affordable marketing talent.

Top Marketing Trends for 2018: SEO and Digital Marketing

With the new year comes the revision and prediction for the marketing field. So let’s start the January by talking about the top marketing and SEO trends for 2018.

We’re going to talk about :
Video Marketing
Mentions without links
Mobile-First
Structured data
Micro-moments
Goodbye free reach on social media
Quality content is king
Google Features
Conversational User Interfaces
Voice Marketing

Like the video if you’ve enjoyed and don’t forget to subscribe for more useful marketing videos

Resources:
https://answerthepublic.com/

#lunchalarm! | het belangrijkste online marketing nieuws van: november 2018

– 🥖 – #LUNCHALARM: het belangrijkste online marketing nieuws van de afgelopen maand!

De eerste maandag van de maand, klokslag 12:00. De gewone sterveling hoort het luchtalarm. Maar voor jou is het tijd voor #lunchalarm!

– 🥚 – HET RECEPT:

Dat is vrij simpel. Iedere eerste maandag van de maand om 12:00 stipt slingeren we een video + blog online, waarin we de belangrijkste headliners van de afgelopen maand bespreken. Want er gebeurt zó veel in de online marketing industrie, dat je makkelijk iets mist van wat er gebeurt.

Pak lekker een broodje, smeer een cracker of bak een ei terwijl je naar het #lunchalarm luistert!

– 🍏 – MIS NIETS!

Zorg ervoor dat je volgende maand ook weer niets mist van de belangrijkste updates. Abonneer je op ons kanaal, meld je aan voor de community of volg ons op onze kanalen!

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Do you want to rank number one on Google in 2018?

Well, I hate to say it, it’s tough.

Ten years ago it used to be easy, but now it’s hard.

And you know what?

Unless you watch this whole video, you’re not going to be able to rank number one on Google.

Hi everyone, I’m Neil Patel, and I’m going to share with you three ways you can rank #1 on Google today.

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.

SEO Tutorial for Beginners | Introduction to SEO | Digital Marketing Tutorial

SEO Tutorial for Beginners | Introduction to Search Engine Optimization | Digital Marketing Tutorial
https://acadgild.com/online-marketing/digital-marketing-training-certification?utm_campaign=enrol-seo-tutorial-beginners-yWaWuucJKcA&utm_medium=VM&utm_source=youtube

Hello and Welcome to the Digital marketing tutorial. This is an interactive live recorded session of an online training conducted by Acadgild. And this tutorial talks about SEO i.e. search engine optimization. This is an introduction lesson to SEO.
It’s a known fact that Digital marketing is very important for any organization in terms of marketing. The reason why digital marketing important is,
• It is measurable
• It is quick
• Number of online users are more

The concept of marketing is that, make yourself available or to make any product or service popular among the potential customers of the target audience. So how to brand the service or the product of your own? Or how to become popular in the online world to create an awareness about the product or service? Check this video learn the basics of SEO and importance in this SEO tutorial video for beginners.

As we all know google is the most popular search engine with the unbelievable maximum number of users. People prefer google as their main priority to learn or know things quickly and accurately. So let’s start the tutorial.

Go through the entire video to learn the basics of SEO – Here are the topics covered in this tutorial:
What is a search engine, Search query, SERPs i.e. search engine results pages, SEO terminologies, What are organic results, how to rank in the Google’s first page, How a search engine works, What is meta data, What is google crawler, etc

For more updates on courses and tips follow us on:
Facebook: https://www.facebook.com/acadgild
Twitter: https://twitter.com/acadgild
LinkedIn: https://www.linkedin.com/company/acadgild

How Virtual Reality Is Going to Affect Digital Marketing

You see virtual reality devices everywhere. It’s becoming so popular companies are spending billions of dollars on it.

And eventually, you are going to see it integrated within marketing.

You’ve seen Redbull. They have cool videos of people jumping from outer space. And you can feel like you are there yourself through virtual reality.

Eventually, with ecommerce you’ll be able to see the products you buy before you actually buy them. For example, if you are looking for a jacket to buy you’ll be able to see it in the “virtual world” just as if you were shopping at a physical store.

And it will be integrated into all forms of marketing. From experiences, just as jumping out of a plane from outer space to experiencing how a new home that you are interested in purchasing may look before it is even built.

Should You Use Sliders on Your Website? Try THIS Online Marketing Technique

You see websites all over the web using sliders. It is a less aggressive version of popups.

So do they work?

The short answer is yes, or else you wouldn’t see them all over the web.

The key with sliders is to make them relevant. If people see information within them that isn’t related to your website it won’t work well.

For example, if you look at TimothySykes.com you’ll notice a slider that shows every time someone sign ups for his program. This encourages others to signup as well.

With my website, which is about marketing, my slider talks about learning more marketing. This ensures that it drives leads and sales.

If want to create a slider, you can do so using Hello Bar for free. As you create a slider, make sure the information within the slider is relevant to your website.

In addition to that your landing page that you drive people to also needs to be relevant to the messaging you placed within the slider. If it isn’t you won’t drive any sales.

Digital Marketing Basics, SEO and Beyond for Designers and Entrepreneurs

Digital marketing for creative professionals, entrepreneurs and small businesses isn’t as simple as it used to be. SEO is a David and Goliath story now. Here are some tips and techniques to help you win this epic battle.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
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FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz
On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9
On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd

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Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q
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Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm
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Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts
Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX
Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC
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Apple Logic Pro X
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What is SEO? How Search Works? – Ethinos Digital Marketing

SEO Services from Ethinos – http://www.ethinos.com/digitalmarketing/search-engine-marketing/seo-services.shtml

A large number of agencies are now opting for Search Engine Optimization – SEO services as businesses are slowly but steadily moving to digital and the traditional idiom ‘out of sight, out of mind’ holds true even today.
SEO helps you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engines.

For More Information Visit Ethinos –
Website – www.ethinos.com
Facebook – https://www.facebook.com/EthinosDigital
Twitter – https://twitter.com/ethinos
LinkedIn – https://in.linkedin.com/company/ethinos-digital-marketing
Slideshare – www.slideshare.net/Ethinos