Digital Marketing for Coffee Shops

2nd Episode of Digital Marketing for Your Business – Digital Marketing for Coffee Shops.

Episode 1: Digital Marketing for Dentists –

Other Videos Mentioned:
Should I Update My Website? –

What is Remarketing? –

Coffee shops mentioned in the video:
Intelligentsia –
Blue Owl –
Strange Matter –

Popular Drag and Drop Website Builders:
Squarespace –
Weebly –
Wix –

Zoom H1 Recorder (Microphone used for videos)

Screencastify for screen recording

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About This Video:
In this episode, Jeff Thelen covers how TheFigCo would manage the digital marketing for a coffee shop. For coffee shops, they need to think about two important things for their digital strategy: customer acquisition and retention/repeat business. Social media is really important primarily Facebook and Instagram. On social media have amazing photos and tell a story with each post. Adwords probably isn’t the ideal channel to run paid ads. Marketing on Yelp could be a good way to reach people as they are looking for a coffee shop or related category.

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