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Specialist Diploma in Social Media Marketing and Online Content Creation

Videos are one of the best ways to engage audiences on social media. These videos were made using mobile phones by students from SMA’s Specialist Diploma in Social Media Marketing and Online Content Creation.

Developed and delivered by practicing industry professionals, this Specialist Diploma provides the marketers with essential skills in designing, executing, tracking, monitoring, measuring and improving online marketing campaigns and social media marketing. The programme is also focused on producing content (video, photos and media) for online marketing purposes.

For course enquiry, please email or visit

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What Is Online Marketing

To read our blog post about Online Marketing click the link

What Is Online Marketing?
To explain online marketing, we must first understand the Internet (also known as the World Wide Web) which is a network of connected computers that spans across the globe. It allows for effective communications regardless of the distance between the users and this is why it is incredibly powerful. Online marketing targets customers with relevant interests to ensure that it reaches a relevant audience. The effectiveness of it comes from the fact that it is cheap compared to the number of views it generates. Online marketing definition may be seen as the utilization of the Internet to reach a global audience either through one-way communications (web ads and search engine optimization) or interactive communication through social media.

Here are the benefits of Online Marketing in comparison to other traditional marketing mediums:

1- Your product reaches a global audience
2-Your products reach people with relevant interests
3-Relatively cheap when compared to other physical mediums
4-Increases Brand Loyalty through interacting with customers
5- Constant exposure to a brand boosts Brand recall
6-Reliable location for business updates

The simplest type of online advertising which involves the use of banner advertisements on 3rd party websites usually through Google Ads. In order to avoid intrusions on the user’s experience, the banners (still or animated) are on the sides of a page. It is considered to be the first adaptation of the traditional Out of home advertising into the technological age. Viewers of the ad may choose to click on it if they are interested.

2-Search Engine Marketing
This requires a proper understanding of how search engines rank pages to maximize the traffic to your website. This is one of the most essential mediums for natural growth of your online entity. All views in this case are interested in what you have to offer. This method involves adjusting your content in order to please search engine algorithms to ensure that you rank high on a results page.

3- Social Media Marketing
Arguably the most important Online Marketing Tool due to its incredible flexibility. It is for interacting in order to gain favor (brand acceptance) or to remain competitive. It is of no doubt that online recommendations are the natural evolution of word of mouth marketing, which is essentially the ultimate marketing goal of any business. It provides the most exposure; however requires the most amount of effort.

There are several social media websites, each serving their own function. A Facebook page is essential to show the amount of people who liked your product. Twitter may be used for more instant interactions with the customer base as well as a chance at viral tweets with these tools at hand. There are several more uses of social media for marketing

Examples of Online Marketing Success
By now you should have a general idea of what is online marketing and it’s uses. To further convince you of it’s benefits, let us observe some stories of success. These companies had a clear understanding of what is online marketing which allowed them to generate massive amount of exposure for their business.

A company that allowed car owners to temporarily work as private drivers. It is of no doubt that Uber struggled to integrate into society when it started, but through vigorous online campaigns, their vision became real through many promotions and their reliance on electronic “word of mouth.”

A company that allowed users to rent their apartments to people visiting. It completely relied on user generated posts and images of these apartments. Their huge success may be attributed to sharing a common interest with their users. Despite governmental pressures, the company survived due to gaining the support of people.

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Digital marketing strategies for startup business is very unique from marketing an established business. How do you do digital marketing for startups, and how to come up with a digital marketing strategy for startups. There are several digital marketing tools for that are perfect for startups – and this video will show you how to create a digital marketing strategy for startups. The strategies here apply to digital marketing for small business whether you are starting up or not. There is a unique strategy to follow in digital marketing for beginners, as startup marketing has different circumstances than an established business. In this digital marketing tutorial for beginners, we discuss the primary online marketing strategies to use for a startup, including content marketing strategy most useful in 2019. If you are new to online marketing, this is a great overview of digital marketing for beginners in 2019.

This video is developed and produced by entrepreneur and digital marketer Mallory Graham of



📹Digital Marketing Basics For Beginners (How to get started from scratch)

✅Marketing Strategies for Small Business 2019 (5 Steps to Creating the Best Marketing Strategies)

✅Online Marketing for LOCAL Business (How to use Digital Marketing to Grow your LOCAL business)

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Make Money Online – Social Media Marketing – Selling Social Media Services

Make Money Online – Social Media Marketing – Selling Social Media Services

👋 Hey guys! In this video I’ll show you how to make money online by starting your very own Social Media Marketing service provider. Basically you’ll be selling social media services.

😋 Selling social media services has a very big profit margin so you can bank pretty hard if you do everything correctly. Hope you guys enjoy this video.


🙏 Make sure you like, subscribe, and comment if you guys enjoyed this video so I can keep these videos coming!

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