Targeted Online Marketing: How to engage Chinese-speaking audiences in Dubai (Part 2/3)

Peggy Li, Strategic Partnership Solutions’ Managing Partner, gave a talk on how to use Chinese social and online media platforms to engage Chinese-speaking audiences in Dubai and the United Arab Emirates at the 2019 Restaurants, Cafes, & Lounges Conference and Exhibition, which took place in October 2019.

Peggy points out that many businesses are missing out on attracting Chinese-speaking UAE residents or travelers to Dubai, Abu Dhabi, Ras al Khaimah, Sharjah, and the other Emirates, because they do not communicate authentically across the platforms used by these audiences.

Peggy explains how businesses can start using services like WeChat, Weibo, Meitu, Dianping, and others to connect with Chinese-speaking audiences, but also why correct platform selection and targeting is the key to running successful campaigns and generating positive ROI.

This is part 2 of 3 of Peggy’s session at #RCLdubai2019 , which took place at the Roda al Bustan on 7th & 8th October 2019 and which was organized by Great Minds Event Management.