The Two Marketing Careers That Will CRUSH IT in 2020

Are you considering career marketing? Not sure where to start? Do you want to know which ones have the best future outlook? Hi everyone, I’m Neil Patel, and today, I’m going to break down the two marketing careers that’ll crush it in 2020.

RESOURCES & LINKS:
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How to Start A Career in Digital Marketing in 2020 : https://youtu.be/DoLzQN1m7sU
FREE Resources to Learn Marketing in 2020 | Digital Marketing Courses and Certification : https://youtu.be/SgDDfVCAkfk
Glassdoor – https://www.glassdoor.com.br/index.htm?countryRedirect=true
Starbucks – https://www.starbucks.com/
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Marketing is an ever-evolving industry, so it’s no wonder that new marketing careers are always coming in. However, in 2020, marketing has seen two new big careers that are going to take off.

The first is a marketing data scientist.

One thing that marketing is for sure, there are a ton of different metrics to track. Numbers don’t lie, right? This is so important to be able to take these numbers and have a clear understanding with your audience their behavior on your site of what’s working, what’s not working, where companies should focus their time, and where they shouldn’t. Not only can it help you with your marketing strategy, but it also can help you with your overall business as well.

One of the biggest issues that I see in businesses and even ad agencies that are facing is how to take that data and make sense of it, and paint a clear, easy to understand the picture of a site’s performance, and a strategy of what they should do next.

See, here’s the thing, data scientists weren’t as needed five, 10 years ago because there weren’t as many sources, but now, just think about it, there’s paid ad, Google, Facebook, Pinterest, Taboola, Outbrain, the list keeps going on and on, there’s even Bing.

So that’s why a data scientist is so important because there are so many different metrics that are required to focus on from time on page, unique visitors versus returning versus cohort reports, balance rates, click-through rates, traffic, traffic growth rates, average time spent per visit, all these things are really important, and the list can keep going on and on about metrics that people should be tracking and ones that are confusing and hard to understand and because there are so many sources where you can get the data, a lot of times you’ll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this just because there’s way too much conflicting data out there.

Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to improve marketing effectiveness, exploratory data analysis, advising and assisting management and other professionals in working with and understanding organizational data.

The average salary, according to Glassdoor, the national average salary for a marketing data analysis is $61,473 in the United States.

The skills required are understanding of online analytics data, strong communication skills, and statistical and machine-learning-based predictive modeling.

Now, director of growth marketing.

This is another job that is booming in the marketing world. One thing that I see a lot of in my ad agency is companies, these days, have a lot of issues with growth, and they’re finding that their growth is plateauing, and they’re becoming stagnant. Why? Because it’s the easiest time to start a business.

As Howard Schultz from Starbucks put it. “Now is the cheapest and most affordable time “to create a business.” But that’s caused everyone to just go out there and compete with you, which makes it harder to grow.

So these days, companies are looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.

Now the job description is growth marketers are data-driven pros who work to find innovative ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them into brand champions.

The average salary, according to Indy, for a growth marketer in the United States is $96,790. The skills required are brand storytelling, digital marketing, and data analytics, execution skills and marketing automation.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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How to Start A Career in Digital Marketing in 2019 | Digital Marketing Training by Neil Patel

Today I’m going to share with you how you can start your career in digital marketing in 2019. Digital marketing is exploding. Google makes over 100 billion a year through ads. Facebook’s generating over 40 billion a year through ads. If you want to learn digital marketing and jumpstart your career, now is the perfect moment to do so.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/

Subscribers: https://subscribers.com/

CrazyEgg: https://www.crazyegg.com/
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Here’s what the first thing I want you to do: I want you to start your own website.

You need to go out there, create a WordPress blog, or any type of site, I prefer WordPress, but you need to start a site. If it’s e-commerce related, start a Shopify site.

The best way to learn marketing is to start your own website.

Step two, take all the competitors you have, if you don’t know what they are, you already created that website, and it should be a site that you’re passionate about, the industry that you’re in. If you don’t know any competitors, take those keywords, whatever industry you’re in, like astrology, marketing, Google them and you’ll find URLs.

Pop them into a tool called UberSuggest. These are all the URLs that are ranking for these keywords you’re going after.

This will show you how much traffic your competition is getting per region. It’ll also show you the top pages that your competition is getting traffic from, and it shows you all the keywords that are driving traffic to your competition.

Now that you’ve seen this, the next thing you need to do is click on the top pages report.

The top pages report will show you all the top pages for all your competitors, how many visits are getting to each of those pages, how many social shares do they have, how many backlinks do they have.

And here’s what I want you to do next now that you have this data.

Go look at those top pages, figure out which key terms are driving the traffic, have high volume, high cost per click, and a low search difficulty, because these are the ones that are the easiest to go after first, and have the most valuable traffic.

Go look at those pages, then write a better version of that page. Don’t just create something that’s similar, one up them.

When you’ve done that, then the next step for you is to promote your content.

So you want to take all the people that linked to your competitors, you’ve seen that from UberSuggest, it shows you a laundry list of all the people that linked to your competitors, what you want to do is reach out to all those people following the email template I share on this video.

Next I want you to go to Twitter search, type in that URL of your competition, and it’ll show you all the people who share that content on Twitter.

Hit them all up, ask them to share your content using the template I’m sharing in this video.

You did that with links, you’re now doing that with emails, you’re going to get more traffic, as you get more traffic, you’ll start getting results.

The next thing I want you to do is to start collecting emails.

It’s not just about getting people to your site, it’s about building a brand.

You can’t build a brand without collecting emails. You can use free tools like Hello Bar, limits sliders, pop-ups, I do that on neilpatel.com, it’s a great way to collect more email address, so then when you get people to come back to your site you’ll start building a brand.

The next thing I want you to do is to install a free tool called https://subscribers.com/

This leverages push notification. What Subscribers allows you to do is have people subscribe to your site with just one click, and that way you can just keep getting them back to your site
through the browser notifications, has amazing results, especially when you combine that with email.

The last thing I want you to do is to start selling something, whether it’s a physical product, a service, doesn’t matter, you can do lead generation, you can sell products through affiliate marketing, I just want you to sell something because when you learn to sell, you’re learning the full suite of marketing.

It’s not just about driving traffic, you need to convert those visitors into customers.

And if you want a bonus tip, this is all you guys who are overachievers, run an AB test. There’s a lot of solutions out there like https://www.crazyegg.com/ that allow you to do this, but you can run an AB test to maximize your conversion rate.

Once you’ve done that, you’ll jump start your career into digital marketing.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#NeilPatel #DigitalMarketing

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