Video Biz Tip: Online Marketing vs. Offline Marketing

https://www.LoveandMoneyLive.com – March 6-8, 2019 – live event all about how to get more Love in Your Life and Money in Your Business… using Online and Offline Marketing Strategies!

There are a whole host of different strategies that you want to do as a business owner or entrepreneur when it comes to marketing online vs. offline.

Many marketing and business coaches these days teach mostly ONLINE strategies because they haven’t been around long enough to do the tried and true OFFLINE marketing strategies.

Well I HAVE been around long enough PLUS I used to do all offline marketing in my jobs prior to running my business so I’m an expert in both!

What I want to tell you about them is that you need BOTH in this internet day and age… trust me. Some of the online strategies change so often that you just can’t keep up but the offline ones haven’t changed much at all, making it easier to stay on top of what needs to happen and to be consistent.

Consistency wins the race when it comes to your marketing, getting more visibility and exposure, building your email list and even converting prospects into paying clients.

Offline strategies you want to continue to embrace (or bring back into play immediately) if I were you are:

– Direct mail
– Phone calling
– Live event networking and speaking
– And for some businesses – door to door or drop by (yes!)

The people making a ton of money online are few and far between, you just think there are a lot of them because you see them over and over again on social media but really, it’s a very slim percentage of the small business population. That doesn’t mean you can’t make a ton of money online, you can; if you learn from those people how to do it and you follow their system to a T, most don’t.

Offline marketing, in my opinion, is easier to do AND it produces FASTER and more CONSISTENT results.

But it’s up to you, listen in to today’s video and see what you think!

I’d be glad to have a call with you to review the marketing strategies that YOU should be doing for YOUR business – just ask!

Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz or reserve your seat at one of my events this year. Go to http://www.livebigevents.com for the entire event schedule.

Talk to you soon! ~ Katrina

Good Brand Design Isn’t About What You “Like” – Awkward Marketing

Basing your brand design choices on your favorite color from childhood or how you decorate your house is kinda like a restaurant refusing only serving dishes its waiters like or dislike. “Oh, I’m sorry, ma’am! I can’t serve you the salmon because I just don’t like it.”

ABOUT THE SHOW: Awkward Marketing is a business comedy show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.

ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)

Today, Rachael is back outside the Windy City with her husband, daughter, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at https://www.rkaink.com/

Affiliate Marketing Best Practices – Starting An Online Business #8 (FREE COURSE)

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► Starting An Online Business #8 – Affiliate Marketing ◄

Today we are going to talk about affiliate marketing, the 8th part of starting an online business.

What is affiliate marketing?
The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing. It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.
(Source: https://neilpatel.com/what-is-affiliate-marketing/)

Affiliate marketing is definitely a good way to start making money online with your online business.

So, stick with me, sit down and watch this part 8 on starting an online business.

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