Digital Marketing Analytics – Why It Is Important To Understand Your Metrics

Are you tired of not being able to track your digital marketing results? And do you wish there was an easy way to quickly figure out what’s working, and what’s not, so you didn’t waste your time and money on ineffective marketing tactics?

If so, then you’re in the right place, as on this episode we’re going be diving in head first to take on the mistakenly overly complicated world of digital marketing analytics, so you can quickly learn what you need to watch and measure, and what you can leave behind.

The truth behind digital marketing analytics is that they can be as simple or as complicated as you want them to be.

So here are 5 easy to use and easy understand digital marketing metrics that you can start tracking today.

1: Website Visitors

The easiest place to start is by taking a look at your website traffic and it’s number of visitors.

While this is somewhat of a vanity metric, meaning that it may not directly relate to the bottom line, it is helpful in measuring and tracking how many people are visiting your businesses virtual store front.

2: Bounce Rate

Your bounce rate is the number of people who visit your site and then quickly leave, or bounce off.

Here is where we want to see a low number, as this means that people are sticking around and having more of a look through your content.

3: Number Of Email Subscribers

Just like with website visitors, you want to see a steady increase of email subscribers over time.

It doesn’t matter what business you’re in, the odds are good that you could benefit by using an email marketing strategy.

4: Click Through Rate (CTR)

Your click through rate refers to how many people took action and clicked on one of your posts or advertisements.

CTR is a valuable metric to watch anytime you’re creating an ad for any of the social or search engine platforms, as a high click through rate means that what your ad is saying is relevant and interesting enough for someone to want to click and learn more.

5: Lifetime Customer Value

Lifetime customer value can be one of the most challenging, but also one of the most valuable metrics to watch and track.

While there are a number of pretty fancy and expensive software tools and services out there that can help, even having a rough, general idea of the lifetime value of a customer to your business is still beneficial to your digital marketing campaigns.

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16 Unique Digital Marketing Interview Questions You Should Know for your Job interview in 2018

16 Unique Digital Marketing Interview Questions You Should Know for your Job interview in 2018

16 Unique Digital Marketing Interview Questions You Should Know for your Job interview in 2018

Digital Marketing isn’t a part of India’s education system yet. It is usually offered by business schools in the form of a crash course, an optional subject, or a semester course.

However, there is no concrete specialisation that Indian universities have adapted. The last resort for many is enrolling in local digital marketing institutes or online digital marketing courses in order to become a digital marketer.

Digiperform is India’s fastest growing Digital Marketing Training Company born under astounding duos; Manu Jolly, a serial entrepreneur, and Vaibhav Vats, a digital marketing savant.

Manu Jolly, who was born to be an entrepreneur, began his career by accomplishing many ventures like Complanet, KNM Services Private Limited and went on to become India-Head – Banking and Finance Services at Hinduja Global Solutions Ltd. He conceptualized the idea of a digital marketing agency, Mobiz Digital and co-founded Digiperform in 2014.

Vaibhav Vats is one of the pioneers in Digital Marketing Trainings in India who worked for various US-IT firms and led a team for an IT startup. During his tenure, he forecasted that Digital Marketing would boom in India in the coming years.

We would love to hear from you on Twitter with #AskDigiperform

WHO SHOULD LEARN DIGITAL MARKETING?

The world is driven by the internet and it holds the key to your all unlimited problems. The internet today is like a magic wand that helps you to find the relevant information regarding any context just like that. Whenever you search any product on the internet, you find unlimited links stating the availability and information about the same. Due to the love for internet, Digital Marketing is becoming the thriving force to accommodate all the needs of digital advertisements and promotions. It is the hottest trend of today.

Digital marketing is setting a benchmark in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, marketer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a universal trend to learn and follow?

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Credits for the audio in the background of this episode:

Boost by Joakim Karud http://soundcloud.com/joakimkarud
Music promoted by Audio Library https://youtu.be/6z227WiJeJM

Learn more: http://digiperform.com/

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16 Unique Digital Marketing Interview Questions You Should Know for your Job interview in 2018