A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou
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Core Online Marketing (formerly Core Marketing Strategies) was founded to help small and mid-sized businesses grow by helping them develop, and effectively execute, strategic marketing plans.
As online marketing became increasingly more important as part of the marketing mix, Core decided to concentrate its efforts exclusively on online marketing. This was done because we were able to secure a better return on investment on behalf of our clients.
We still get push back from small and mid-sized business owners and executives; they have previously invested in websites that are not producing results, and they don’t want to participate in social media activities.
To us, online marketing is strategic, and is about engaging with communities of interest in value-based conversations. The key to success is using the right tools, and making a commitment to consistently offering fresh and compelling content.
Based on our experience, online marketing has become foundational to all things marketing. We encourage you to embrace it and accept that this is the way of the future. It is the “new normal”.
If you are still thinking “so what”, ask yourself this question. In five years, will more or less people be searching online for what you have to sell? The answer is obvious.
Core Online Marketing can help you get started on this journey.
Watch Digital Marketing Tutorial For Beginners Part 2 of 2 Here: https://youtu.be/SNPivSeu5Y0
Digital marketing campaigns when properly designed and managed lead to increased brand awareness, better quality leads, and more sales.
That’s why in part 1 of this two part series I’ve listed 7 strategies to dramatically increase your digital marketing campaigns effectiveness and return on investment.
1. Understand changing media consumption. I’ve found that this is the single most important element in designed and executing a high performing digital marketing campaign.
Are you aware of exactly how your target market is consuming their information?
No other strategy or tactic will matter if you’re barking up the wrong tree. The message simply doesn’t matter if it isn’t being heard by your target market.
2. Consumer Behavior. It’s important to design your digital marketing campaign around proven customer behaviour patterns and decision making criteria.
While many factors are different in the online arena, the human brain is the same, and as Jeff Walker puts it, so are the mental triggers that create action. Be sure to incorporate at least one of the following (and ideally more) into every digital marketing campaign you run:
Authority, reciprocity, trust, anticipation, likeability, events and rituals, community, scarcity, and social proof.
3. Facts Sell. While storytelling is an integral part of most marketing campaigns (and is often touted as the be all and end all) at the end of the day facts and statistics can often perform better in regards to proving expertise, and increasing conversions.
Leverage and test both factual and emotional advertising in your marketing campaigns, and try to find a way to use relevant and authoritative references.
4. Images Are 80%. The success or failure of your digital marketing campaign largely comes down to the images you decide to use. The most important tip in choosing an image is first making sure it catches your prospects attention, and next making sure it’s relevant.
Irrelevant ads may get clicks, but they rarely get conversions. Stock images can also be effective, but they are most effective when customized and optimized for your audience.
5. Split Testing. Perhaps one of the greatest advantages of digital marketing is the ability to test one campaign against another in order to quickly cut lower performing ads, and scale up higher performing ones.
Split testing should be done in stages, starting with your images, followed by your headline, and finally your body copywriting. The end result is a higher performing and more cost effective ad.
6. Respect Attention Spans. Attention spans have been getting shorter year after year, and nowhere is this more evident than online. This isn’t a bad thing however, as the odds are good that your competitors are failing to recognize and capitalize on this, which leaves the door open for you to create eye-catching and engaging ads.
► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan
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