Marketing Strategy | E02 | Audience Targeting | Digital Marketing Tips | upGrad

A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides.
Marketing strategies have three important functions. Audience targeting is one of them, other two being the market segmentation and brand positioning.

In audience targeting, a marketer recognises its core target audience segment.

In this video, we explain what audience targeting exactly is, how to do the target market analysis and strategies to help you reach the target market to help with your overall marketing strategy.
#DigitalMarketingStrategy #AudienceTargeting #DigitalMarketing

Know more about the program in Strategic Digital Marketing from CJBS Executive Education & UpGrad:
https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_2

Read more about Audience Targeting here: https://upgrad.com/blog/learn-how-to-use-audience-targeting-in-marketing/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM&utm_content=YouTube_Video_Marketing_Strategies_1

Open the doors for your career through upGrad. Experience a new way of learning online with dedicated mentorship, industry exposure and expert career assistance. #LifeKoKaroLift

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌

Digital Marketing Course | Jaideep Prabhu | Online Marketing | UpGrad

Digital marketing covers all the areas of marketing that use electronic devices or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. upGrad helps you to understand what exactly is digital marketing and how one can upskill their career through digital marketing courses provided by upGrad

Join in for a live lecture on Digital Marketing and Q & A round with Prof. Jaideep Prabhu, Marketing Professor at Cambridge University.
#DigitalMarketing #InternetMarketing #DigitalMarketingCareers

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad

Digital Marketing Course | Success Story | Sushil Verghese | UpGrad

Former Director Digital at Maxus Global Sushil Verghese came with more than 13 years of experience in Marketing. See what he had to say about the dynamics of digital, where he wanted to develop expertise in. Sushil takes a special interest in performance marketing, growth hacking and lead generation modules. Sushil also enjoyed the variety of industry experts like Sujoy Golan & Michael Leander, who taught different elements of Digital Marketing.

#StrategicDigitalMarketing #DigitalMarketing #OnlineMarketing

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌

Digital Marketing Careers By Neil Roy | Marketing & Growth | Online Courses | UpGrad

Businesses across India understand the importance of Digital platforms in 2017. Brands & agencies are looking for Holistic Digital Marketers who can creatively execute Digital strategies at scale while keeping the acquisition costs low. This webinar discusses what skill sets and career options are in most demand in 2017.
#ContentMarketing #StrategicDigitalMarketing #InternetMarketing

Major Things to Learn in This Webinar are mentioned as:

1) Top Digital Marketing Roles in 2017
Which top Digital marketing roles are brands looking for at functional & managerial levels.

2) Top Digital Marketing Skills & how to Acquire
Which are those top Digital Marketing Skills you should focus on in 2017 to shape your role in Digital Marketing

3) Tips to Up Skill in Digital Marketing
Learn how UpGrad MICA PG Certification can help you Up Skill in Digital Marketing in 2017

Learn more about the UpGrad MICA PG Digital Marketing & Communication Certification here – https://upgrad.com/digital-marketing/

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌

Social Media Strategy | How To Win The Organic Marketing Game | Marketing Insights | upGrad

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
#SocialMediaMarketing #SMM #MarketingStrategy

Supriya Srivastav, Founder – PurpleFilter, is the brain behind building developing successful Social Media strategies for brands like Myntra and Amazon before starting her own initiative – PurpleFilter as a brand consultant.

At an UpGrad Xchange event, she talks about why you need a social media strategy for your brand, how to approach it and steps you can take to ace it.

Do you have what it takes to ace the game of Digital Marketing? Check our Executive Program in Strategic Digital Marketing with Cambridge Judge Business School.
To know complete details about the program, check this link now:
https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM_SDM&utm_content=YouTube_Video_SDM_CAM_Social_Media_Strategy

Learn how to ace the Super Six of Social Media Marketing Channels: https://blog.upgrad.com/the-super-six-of-social-media-marketing-channels/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_CAM_SDM_blog&utm_content=YouTube_Video_SDM_CAM_Blog_Social_Media_Strategy

Transition into the world of Digital Marketing. Learn from the top leaders in Digital Marketing. This Executive Program In Strategic Digital Marketing has been created in collaboration with renowned faculty from Cambridge Judge Business School and local industry experts. Get Global Certification and Recognition from one of the world’s best universities. Achieve Tangible Career Impact through 1-on-1 industry mentorship sessions.

Upon successful completion of the program, you will be awarded a PG Certification and official alumni status from Cambridge Judge Business School Executive Education and UpGrad‌ and be part of a network of thousands of Marketing Leaders.

Open the doors for your career through upGrad. Experience a new way of learning online with dedicated mentorship, industry exposure and expert career assistance. #LifeKoKaroLift

upGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere. upGrad began in 2015 with the conviction that in an ever-changing industry, professionals need to continuously upskill themselves in order to stay relevant.

upGrad has created some of India’s largest online programs to help thousands of professionals achieve their career goals in the areas of data, technology, and management.

Stay on top of your industry by interacting with us on our social channels:
Follow us on Instagram: https://instagram.com/upgrad_edu
Like us on Facebook: https://www.facebook.com/UpGradGlobal
Follow us on Twitter: https://www.twitter.com/upgrad_edu
Follow us on LinkedIn: https://www.linkedin.com/company/ueducation/Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌