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Just runnnig a small business is hard enough—right? Is your head spinning with all the things it takes to really be effective online? Are you overwhelmed by the work it’ll probably take? So, you throw up your hands, just stay put with your website and a nearly dormant Facebook page, and call it good? What are you getting from it? Almost nothing—right?
To really move the needle, you’ll need to add more to the mix. It won’t cost you much at all, but it will take dedication, time, and persistence. Take them, one at a time, and keep chipping away. You’ll see things begin to happen.
Watch the video to see details of these seven small business digital marketing steps.
#1: Establish your Unique Value Proposition—or UVP.
#2: Survey your customers and contact list to learn what they love and what to improve.
#3: Prioritize your digital goals, so you can build a solid strategy.
#4: Leverage everything with keywords. Use free tools to understand the keywords and phrases that are likely to produce results for you, and pepper them throughout your content.
#5: Load up your blog, social media, and video content with useful information, and barely touch on a sales message.
#6: Tap the power of YouTube as a place to ramp up your following and recognition of your authority.
#7: Get started! It doesn’t cost much at all, but it takes consistent effort over time.
While these seven steps are a solid start, there are plenty of other ways to power up your digital marketing strategy even more. So, if all this sounds inspiring, but feels a little daunting—or maybe a lot—check out my digital marketing company website to and let’s talk about how we might work together get you on the right track and lighten your load.
Are you missing out on the 7 hottest digital marketing trends for 2019? Don’t miss this video!
Has digital marketing changed much since the start of 2018?
The answer is ABSOLUTELY! And some of the hottest online marketing trends are moving away from social media as a ‘stand alone’ marketing channel to an omnichannel marketing approach.
Internet marketing trends are more focused on brand and are shifting more and more to audio and video content with your audience being busier than ever before in real life.
If your digital marketing strategy is focused on the wrong platforms in 2019 your reach will die and your online marketing business will struggle.
Example: Snapchat was all the craze, but now efforts on that platform will return 1/100 the value than efforts on YouTube marketing.
Are Facebook and Instagram going the way of snapchat in 2019?
If you aren’t sure whether social media marketing or search engine marketing is best for you in 2019, watch this video next: https://www.youtube.com/watch?v=tFrQnBXRbp8
However, if your content marketing strategy and online marketing strategy is focused on the upcoming internet marketing trends of 2019 you have the opportunity to gain market-share and outperform your competition.
This video covers not only the social media marketing trends for 2019 but also the video marketing trends.
An important key for all businesses that are running paid ads or Facebook ads is to be sure you are leveraging the power of split testing to optimize your site for conversions. This video shows how: https://www.youtube.com/watch?v=PjLXmGJoFbk
One of the biggest questions is: Do you have a video marketing strategy yet? If not, that is an absolute key.
To go deeper into my exact video marketing strategy including my Youtube optimization tips for 2019, watch this video: https://www.youtube.com/watch?v=oRra2fdcrpQ
If you have questions for me, get at me in the comments!
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Digital Marketing Trends For 2019 – Apply These Strategies NOW ✅
It’s never too early to start planning ahead for your marketing for next year. In this video I share the ideas that I think are going to be the absolute best for digital marketing in 2019. The online business world is constantly changing but it’s for the good of the consumer!
If I had to highlight one thing in this video that would be video marketing. I’m confident to say that if your business hasn’t implemented video marketing then it’s likely your losing out on hot leads!
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Wanna know what strategies will help your business slay the competition and dominate your market in 2019? I could have talked about a bunch of trends, but I’ve picked these 5 because they actually have the ability to transform your business for the better. Enjoy these 5 digital marketing trends 2019 edition… they are definitely worth your attention, and focusing your marketing efforts on this year.
Here are the trends:
• Decline of Faceboook Ads & the Rise of Youtube Ads
• Content Clusters for Improved SEO
• Message Simplification
• Live Chat & Chatbots
• Voice Search
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In this video I cover 5 video marketing tips to sell physical products using Facebook & Youtube videos. Using video marketing for your business isn’t new. I’ll show you how to grow your business with this video marketing strategy. Watch this video and learn how to use videos in your business and get more traffic.
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2018 brings exciting (and profitable) Digital Marketing trends and opportunities. This video explains which ones to care about (plus free tools to ensure your success in the year ahead.) The key to making it work for you is to keep it simple and decide which trends are worth focusing your marketing efforts on.
Here are a few to consider. And remember, any links mentioned are a click away in the description below:
Despite the rising cost, Facebook Ads are still cheap compared to traditional media.
If you’re considering running Facebook Ads and need inspiration, you can download my free Facebook Ad image guide that helps you cut your costs and boost your results by up to 80%. http://adamerhart.com/opt-business-fb-ads-guide
Content and Context Marketing:
Demand for high-quality original content has never been higher.
To meet demands in 2018, you must become a publishing force of nature by creating well-thought-out content tailored to the specific needs and desires of your market, as well as deliver it on their platforms of choice.
If you’re not exactly thrilled about cranking out more content, download my fast content formula to help you create effective content quickly. http://adamerhart.com/opt-fast-content-formula
Here’s two reasons to get over your fear of the camera: Mobile video consumption is expected to rise by 35% this year and video marketing generates a reported 66% increase in leads.
It really is the next best thing to being in-person and allows you to engage with your audience on a level comfortable to them.
If you want to start driving sales with video but don’t know what to say, you can download my video ad template and script by clicking the link in the description below. http://adamerhart.com/opt-60-second-video-ad-template
Drip is an email marketing platform that allows you to tag website visitors and assign them to various campaigns based on their behavior.
Right Message is software that personalizes your website in real time with features like dynamic opt-ins and swapping in testimonials from people similar to the viewer.
The market is hungry for authenticity and transparency.
Brands that fail to adapt will unravel and those with an honest, trustworthy presence earn their way into the hearts and wallets of their market.
There’s never been a time when know, like, and trust have been so crucial to not just business success but survival.
That’s why building and serving a community of your ideal target market should be a core focus of your marketing strategy in 2018.
Harnessing the power of much needed connection and delivering value will create the trust your audience needs to become loyal customers and brand ambassadors.
You can engage with your community on social media but email is ideal, as it offers more control and remains an effective system to nurture relationships.
Whatever route you take, investing in a community of your own is sure to pay off in dividends.
Voice search and latent semantic indexing
Google Assistant, Siri, Cortana, and Alexa offer the convenience of hands free internet search and the world is taking advantage of it.
A predicted 50% of all searches will be voice searches by the year 2020 and we’re well on our way to hitting the mark.
But it’s more than just cool technology.
For businesses, it’s a goldmine of opportunity to generate highly targeted leads and skyrocket conversion rates.
Websites optimized for voice search using latent semantic indexing will earn that precious rank at the top of search results.
Start preparing now if you haven’t already.
Social Mobile Dominance
Mobile use is up, social media use is up, and social media use on mobile devices is definitely up.
You need to have a mobile specific social media focus.
This as a solid opportunity to stand out and get your offers directly in front of your target market.
But the game is played differently on the small screen and your desktop strategy won’t do.
Everything from the length of your copy to your ad formats impact your views and visibility.
Invest in understanding the moving parts of mobile social media marketing to optimize your strategy for maximum engagement and profitability
The truth is, digital marketing is simplifying and progressing toward its roots of authenticity, values and human to human connection.
That’s a prospect even the rebels of change can appreciate. Here’s to making 2018 your best year yet.
Which of these trends speaks to you the most? Let us know in the comments section below!
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