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Secret Life of Digital Media and Digital Marketing with Anurag Harsh, Ziff Davis CXOTalk #263

Digital media and publishing is a tough industry, with changing business models and competition from large and small players. Learn how a seasoned entrepreneur helped create one of the large digital media and publishing brands in the world.

For more info, see https://www.cxotalk.com/episode/ziff-davis-behind-scenes-digital-media-brand

Digital media guru Anurag Harsh was recently voted as LinkedIn’s #1 Voice in Technology. He is a founding member of the executive team at Ziff Davis for the past 7.5 years and has orchestrated its growth from a small privately held company into one of the world’s largest public digital media companies with the group’s revenues exceeding $1 Billion at a $3.5B Market Cap and 200% growth in stock price.

Anurag is the author of 7 business books including three Amazon bestsellers, has published over 400 business articles for Huffpost, FORBES and other publishers, is a Wharton & MIT alum and has performed two sold out solo concerts at the Carnegie Hall as a vocalist.

From the transcript:

Anurag Harsh: Well, digital media and the advertising landscape is staggeringly complex. Let’s start with some of the misnomers that people have about the landscape. Smartphone growth is slowing. Everybody thinks that it’s all about mobile and smartphones. Therefore, a lot of the digital media publishers are publishing to smartphones. Of course, they should do that, but what they don’t realize is that global smartphone shipments actually just grew 3% this year compared to 10% last year. That’s something that’s important. In order to build a business, a digital media business, you need to understand the landscape and who your target customer is and where they’re actually browsing.

The other thing that’s happening when you think about the Internet usage growth is, at least in North America, adults are spending a lot of time every day, as we all know, about five or six hours a day, on the Internet. That’s about 3 hours per day on just mobile compared to maybe it was like 45 or 50 minutes a few years ago.

The other thing that’s happening is the online total advertising spend because all the digital media business is fundamentally advertising driven, different forms of advertising. It could be commerce, it could be display, it could be affiliate, but it’s all bundled under advertising. The total online ad spend, it’s growing steadily. Mobile obviously has now overtaken the desktop in ad dollars, just as it has with usage and time. That’s an important thing.

Anurag Harsh: But they’re only seeing 20% of the ad spend. What that tells me is there’s a massive gap, and this gap is about $16 billion of opportunity for essentially brands to have more mobile ads on the Internet.

The other thing that’s happening is–and we all know this, but I’m going to say it anyway–over the next several months, and it’s probably already happening right now, the dollars that are spent on Internet ads are starting to eclipse dollars that are spent on television. What that tells me is it’s indicating a huge opportunity for mobile products to soak up the shift. These are some of the things that are happening.

There are quite a few other things that are happening in the world of digital. This is absolutely true. There’s the ad duopoly, which means Google and Facebook control 85% of the growth in online ads, and their share is increasing every year. As more data and impressions keep helping these companies improve their targeting, it really is becoming very, very hard, really impossible. It’s an existential problem, I call it, and we’re going to talk about this a little more, eventually.

It’s becoming harder and harder for other platforms, and really any other publisher, to compete. That’s the thing. There’s this ad duopoly, and it’s not going to go away. It’s actually going to get even worse.

The other aspect of that is this whole thing called ad blocking. It’s skyrocketing. People don’t want to see ads, which is the glue and the oil of the Internet that powers all of digital media. In developing markets where data costs can be high, what users are doing is they’re increasingly blocking ads whenever they can. Nearly 400 million people around the world are blocking mobile ads, and that’s a problem.

Big platforms like Facebook, Google, Snap, they’re responding to advertisers seeking to prove return on investment on their ad spend by improving ad targeting relevance, the ads that people are going to see–hopefully they don’t block these ads because the ads are more relevant to what they want to see–and then measuring, the measurement of how these ads work. Targeting has become a huge thing.

Cách làm video marketing bán hàng online – VIDEO SCRIBE EDITING

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Online Marketing Tips and Tricks 2016

Online Marketing Tips and Tricks

Video is taking content marketing by storm, but then you have to do more than just to realize its full potential use online marketing tips and tricks

When five years in the future, you would be reading this article or would you watch it in video format ? As online video continues inimitable emergence, it is an interesting question to think about.

In 2017, video will account for 69% of all buyer Internet traffic, according to Cisco. Video-on-demand traffic alone will almost be tripled. Leaves in a strip of statistics on the subject, I am hard pressed an indicator that not suggest to find a rapid growth.

With online video quickly becoming an important tool for people to satisfy their information and entertainment needs, small businesses will need to learn online marketing tips and tricks to include in their internet marketing strategies.

Video is the future of content marketing. That is to say, if it is not the here and now. Several studies show more than half of companies already using the medium – a figure that is predicted to increase as more and more aware of the possibilities. Nielsen says 64% of marketers expect video to dominate their strategies in the near future. It’s not hard to see why.

When it comes to potential range, video is matchless. YouTube gets more than one million unique visitors per month – that’s more than any other channel, apart from Facebook. One in three Britons see at least one online video per week – which is a weekly audience of over 20 million people in the UK alone. Video will give you access to all of this. Video done well can give you a piece of. What other form of content can do the same?

It is of course fascinating and, in an age of information overload, it is vital for small businesses to provide content that is easy to digest; if not, then the consumer will simply move on. Video does this very well. If a picture is worth a 1000 words a minute of video is worth 1.8 million, as Forrester researchers say. No wonder then that Axonn Research shows seven in 10 brands can be seen in a more positive light after watching interesting video content from them.

But video is really possible for small businesses? Absolutely. Production costs have fallen sharply in recent years and you no longer need to be a technical whiz to work out how to use. Apps like Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for companies with a limited budget to get stuck in. Still, if you have to realize a decent return on your investment, you need to bear the following in mind.

online marketing tips and tricks will help you consider the audience you are trying to achieve and ensure the video is relevant to them. If it was not the most appropriate means to convey your message, you are probably wasting your time.

Do not forget, social media and promote across multiple channels. If you want to fully realize potential of videos,make it easier for users to find and share. Not mobile neglect not. Ooyala has a tenth of all video plays happen predicated on mobile phones and tablets, and it is an increasingly important segment of mobile phones with 41% more market share for video consumption at the end of June 2013 than at the beginning of the year .

Finally, be more creative not only with the videos themselves, but in the strategy you develope around them. As my head marketing likes to say, creativity wins more than the cost of production every time. Get that little law and videos will not only be the future of content marketing, so learn all you can about online marketing tips and tricks.
Online Marketing Tips and Tricks. https://youtu.be/b4ssKIpgKCg

Internet Marketing Strategies – 4 Ways to Help Grow Your Business Online

Internet Marketing Strategies – 4 Ways to Help Grow Your Business Online

Get Your Free Report: http://www.phonevideoexpert.com/20-ways-to-make-better-video/

http://www.mediabrighton.com – http://www.bensimon.co.uk

This video is about Internet Marketing Strategies and I go into 4 ways to supercharge your online marketing.

If you implement these powerful strategies they can have a profound effect on your business growth.

1# – Free Offer – Capture leads
The first of our Internet Marketing Strategies is Email Capture. Most people who visit a website (about 99% apparently), leave without doing anything, buying, calling or signing up to a newsletter. And once they are gone you’ve lost your chance to market to them in the future.
Offer a free give-away and add a clear call to action on your home page or better still at the end of your home page video to sign up for the free offer. You need to setup a lead capture form and ask for their name and email in return for the offer. The free give away could be a report, or a video training series, just make sure the content appeals to your target market. And if they choose to sign up, you’ve now turned them from a visitor into a lead. You can start a dialogue with them over email. ….. There are more tips in the video.

2 – Copy – One Person, You Focused, Benefits, Solver your prospects problem
So the second of the Internet Marketing Strategies is effective Copy writing. Writing effective copy is probably the most important of all Internet Marketing Strategies. These copywriting techniques should be used for your web site copy, videos scripts, blog articles, emails and direct mail marketing.
Think of your typical prospect or customer and write as if you are talking to just that one person and you’re pitching an idea over a coffee. This makes the reader or viewer feel more involved. Keep the copy chatty and jargon free. The viewer is always thinking “what’s in it for me”? so tell them!….. There are more tips in the video.

3 – Web site Video –
Number 3 of the Internet Marketing Strategies is website videos. Now did you know YouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80% of people will watch a website video, compared to 20% reading the same content on that page. And people are 64% more likely to buy online after watching a video. Those are awesome stats that show that YOUR customers LOVE video! So, give them what they want! ….. There are more tips in the video.

4 – YouTube Traffic Video
Number 4 is YouTube Value Video. Use can use Youtube to drive traffic to your site by creating value videos like this one. People are searching YouTube for answers so make videos helping your target market with the topics you’re an expert on. You can do keyword research to find out what people are searching for and make videos to match those keywords. ….. There are more tips in the video.

Enjoy the video! Leave your questions and comments below!

Internet Marketing Strategies

For more information on this visit: http://en.wikipedia.org/wiki/Category:Internet_marketing
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DIY iPhone 4 Steadicam

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Ryan Learns About Online Marketing: Ryan Learns Something Episode 5

Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 5 of Ryan Learns Something, Ryan learns about online marketing.

Follow along with Ryan’s journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1

Online marketing is a broad topic, so Ryan focuses on a part of it that he already knows a little about—video advertising. He learns the basics from articles, videos, and a few books before meeting up with Bobby Edwards, the CEO of Squatty Potty. Ryan explores how Squatty Potty used online marketing in the form of a viral video featuring a pooping unicorn to grow their sales and brand.

After learning about the ‘business side’ from Squatty Potty, Ryan sits down with The Harmon Brothers, the creative team behind viral ad campaigns like Squatty Potty’s “Pooping Unicorn”, Poo-Pourri’s “Girls Don’t Poop”, and FiberFix’s Ultimate Product Test. Ryan learns how they approach building full ad campaigns that go viral while driving millions of dollars of sales.

Finally, Ryan puts what he learned to the test by running ads on one of his own videos on YouTube, and shares what he discovers in the process.

About Ryan Learns Something:
What can one person really learn on their own? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding.

In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as he explores what it really takes to learn something.

Follow along with Ryan’s journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1

Be the first to get exclusive content, extras, new episodes, and access all of Ryan’s learning resources: https://degreed.com/ryanlearns

Watch more Ryan Learns Something:
Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc
Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg
Episode 3: Ryan Learns About Brand Identity: https://youtu.be/eX39RNrx-eQ
Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ
Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA
Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY
Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4

Episode Credits:
Special Thanks to:
-Bobby Edwards- Squatty Potty (watch the Squatty Potty “This Unicorn Changed the Way I Poop” video here: https://www.youtube.com/watch?v=YbYWhdLO43Q)
-Jeffrey Harmon, Daniel Harmon, Dave Vance- The Harmon Brothers: http://theharmonbrothers.com/

Learner, Director of Photography, Videographer: Ryan Baylis
Producer: David Milton Johnson
Producer: Caitlin Probst
Assistant Producer: Cate Williams
Art Direction: David Milton Johnson
Designer: Caroline King
Motion Graphics: Adam Forbes
Sound: TJ Nokleby

Ryan’s Learning Resources:
Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers: https://www.amazon.com/Targeted-Technology-Revolutionizing-Advertising-Companies/dp/0814434991
Marketing in the age of Google: http://www.amazon.com/Marketing-Age-Google-Strategy-Business/dp/0470537191
Inbound Marketing:

Episode Research:
Time Spent Online:
Attention Spans: http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/
Spend on Digital Advertising
The history of personal computers: https://www.wired.com/2009/09/0924compuserve-launches/
The history of spam

This Day in History: The First Mass Commercial Internet Spam Campaign is Launched

History of PPC:
Click through rates:

Average display advertising clickthrough rates

ROI research:
Banner ad stats:

15 Alarming Stats About Banner Ads

Buzzfeed’s Dear Kitten:

Turkish Airlines: Kobe vs. Messi Selfie Shootout: https://www.youtube.com/watch?v=jhFqSlvbKAM

About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo

Online Digital Marketing Hub

Why an Online Digital Marketing Hub is so important to all your marketing efforts online. With a plethora of social media sites like Youtube, Facebook, Linkedin etc, deciding between having a website or not may be on your mind. In this video, I share my thoughts on the matter.

Find me at http://jameswoo.net for more business tools and tips to Build a Better Business.

Online Marketing Video Promotion Template

Create this video for free at https://www.renderforest.com/template/online-marketing-and-seo-promotion?utm_source=youtube&utm_campaign=yt

Need a short and catchy way to improve your organic search engine results and leave a long lasting impression on your audience? Online Marketing Video Promotion template has out of the box unique solution to grow your business and boost your sales. Trendy and good looking scenes to promote your SEO & Marketing strategies, to present an engaging digital marketing to your customers. Visually animated graphics and unique transitions will be perfect to showcase your website, product, service, or advertise digital consulting service and a lot more. Available in three resolutions. Don’t miss a chance to succeed today with Online Marketing Video Promotion Template!

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Marketing Strategies for Online Business | Girl Boss Marketing Tips


Hey, Ladies!

I hope that you enjoyed this video where I share my top tips for marketing your business online.

Remember, having a clear picture of your audience and consistently adding value are the two most important elements of any marketing strategy.

Make sure to leave any tips of your own in the description below.

Thank you so much for watching.

Shine Bright Ladies! ✨✨

👩🏻💻 Want to be a girl boss? Check out these videos 👩🏻💻








My Business Coaching

IG: @themaycollective.coaching
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Erin Henry
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Email for Collaboration: liz.ferguson@kincommunity.com

Hi everyone, welcome to my YouTube channel! My name is Erin, and I am an entrepreneur and business coach from Melbourne Australia.
My passion in life is helping others break through their personal barriers to achieve success beyond their wildest dreams.

This video is not sponsored.