Willkommen zur 16. Ausgabe unseres Online Marketing Podcasts. Pinterest hat im vergangenen Jahr einen ordentlich Aufschwung erlebt. Auch für dieses Jahr wird für die Inspirationensuchmaschine ein rosiges Jahr vorhergesehen.
Doch neben viel Content, wird es 2019 vor allem auf guten Content ankommen. Um dies zu gewährleisten wird sich Pinterest richtig ins Zeug legen. Was man als Pinner hierbei beachten sollte, dass verrät uns diesmal Melanie aus dem Bereich Social Media.
Auch Pinterest selber hat wieder einen Blick in die Glaskugel geworfen und wieder seinen Trendbericht veröffentlicht. Hier sind bestimmt euch zahlreiche Ideen und Inspirationen für euer Unternehmen dabei. Schaut doch mal rein!
Übrigens: für alle, die sich mehr mit dem Thema Pinterest Marketing beschäftigen wollen, bieten wir in Dresden und Kolbermoor bei Rosenheim regelmäßig ein Pinterest Seminar an.
Viel Spaß beim Reinhören – wir freuen uns auf Euer Feedback!
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Today I’m going to show you how to take your digital marketing to the next level.
Are you frustrated that digital marketing isn’t working for you? In this video will be talking about YouTube SEO, marketing funnels, omnichannel approach in SEO, Pay-per-click PPC strategy, video marketing and more.
RESOURCES & LINKS:
“How Digital Marketing Will Change in 2019” (video):
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
“Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video):
“Best SEO Tools For Beginners” (video):
Digital Marketing Made Simple: A Step-by-Step Guide:
Read more Digital Marketing tips on my blog: https://neilpatel.com/blog
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first tip I have for you is to leverage videos. You’re watching this video, you’re engaging with me. Video is the new form of marketing. Very few people are doing it, but if you do, you’ll get super great results fast. I know that may sound ridiculous, but it’s true. SEO can take a year before you get results. A YouTube SEO, though, you can get results in less than a week. They like ranking videos right away. If your video does well in the first 24 hours, you’ll notice that you’ll start ranking for all these terms really fast. Now, I have a question for you. How many of you guys have leveraged video before? If you have, leave a comment with yes, if you haven’t, leave a comment with no. This is one of the best tactics that you can leverage if you wanna do well in the long run. With your videos, make sure you upload ’em to each and every single social network separately, because Facebook doesn’t want you to embed a YouTube video by doing that, and LinkedIn doesn’t want you to just link out to your YouTube video. They want you to upload it all over again. By doing that, you’ll get more results. Also in your videos, make sure you have call to actions telling people to go to your company or business or to buy your products and services. There’s nothing wrong with self-promotion. That’s how you’re gonna get the most out of your video marketing.
The second tip I have for you is to create a funnel. There’s a lot of tools like SamCart and ClickFunnels where they’ll allow you to add upsells and downsells. This is very important because digital marketing keeps getting more expensive year over year. In 2008, during that big real estate recession, or the recession that was moreso caused by the banks than the real estate industry, at least in the United States, Google made more money from ads even during a crazy recession when, a lot of times, house prices were going down 30%, 40%, 50%. That shows you how effective digital marketing is. Costs are gonna keep rising, but adding upsells and downsells by creating that funnel using tools like ClickFunnels or SamCart, you’re gonna get more revenue per visitor, and that’ll allow you to spend more money on digital marketing.
The third tip is to guest post. When you write for these bigger sites, what you’ll find is they already have your audience. They already have the viewership. By you releasing content there you’re gonna increase your brand value, and you’ll start getting visitors to your site as well as conversions and sales.
The fourth tip I have for you is to take a omnichannel approach, from SEO, to pay-per-click marketing, to email marketing, to growth hacking. By leveraging ’em all, you’re gonna get the best results versus just leveraging one of ’em.
And last but not least, optimize for conversions. You can use tools like Crazy Egg to see where people click on your site and where they don’t. You can also use tools like Crazy Egg to run AV tests. You can also use tools like Hello Bar to collect emails. That way, when people come to your website, collect the email, you can then shoot ’em an email, get them to come back, and that way, over time, they’ll convert into a customer. You can use tools like subscribers.com to generate push notification subscribers. It makes it easy through their browser. One click, they’ll be able to subscribe to your site. Again, you can get ’em to come back and eventually convert.
#NeilPatel #DigitalMarketing #Omnichannel
This video came about after a 45 minute filming session for some website products, that turned out to be a complete waste of time, as I explain!
But I did learn something from the experience.
It taught me not to give up or become despondent about having got nothing from the session and that it was good practice.
It also taught me to keep going, not to give up and to be consistent!
If you are a Solopreneur looking to get your message out there and need help with Tools, Strategies, Systems and all the sort of stuff that most small business owners have to deal with… Then please Subscribe.
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