How Digital Marketing Will Change in 2020 (You’re Not Going to Like It)

How Digital Marketing Will Change in 2020 (You’re Not Going to Like It) | Everything’s changing in 2020. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone’s doing stories. Going live, everyone has live now. Today, I’m going to break down how digital marketing will change in 2020, and what you should do.

RESOURCES & LINKS:
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Jumpshot – Jumpshot.com
InfluencerDB – InfluencerDB.com
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The first trend I have for you, video reach will dramatically drop.

Everyone has figured out that video is an amazing form to connect with people, which is why everyone’s doing it. So the solution, multicast, right? Even though everyone’s doing video, that’s fine, you can’t do much about that, but what you can do is create more videos my focusing on just creating one video that works for all platforms.

So when you’re doing the videos and you go live, you’ll also notice that you’ll get more engagement, and because you’re live, they want to push it out, compete with the TV channels, right? Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world.

So what they’re doing is when you go live, because they want to compete with television, they’re going to push it out to all your subscribers, everyone on their platform, and if you engage with them, you’ll get way more reach, and then when you release recorded videos that aren’t live, you’ll notice that they’ll get more love and more spread because you’ve been doing live videos at least once a month.

Trend number two, bite-sized educational interactive content is rising really fast. So, if you look at things like infographics, infographics are a really long visual where you just keep scrolling and scrolling and scrolling, and it ends up breaking down what that subject is all about.

A good example of this is my Instagram page. You’ll notice that I have pictures that’ll teach you how to do things like get more traffic on YouTube or Instagram, and you just keep swiping right, and in each image, I give you a one sentence overview of what you can do to maximize your traffic.

And that example that I’m using on Instagram, works extremely well. It works so well that each of those images get roughly 50% shares.

The third trend I have for you, search traffic will decrease dramatically on mobile.

On mobile devices these days, there’s more search snippets that are appearing and appearing. This is going to cause your mobile traffic to decrease.

So what I want you to do is use structured markup on your site, which will help you get the rich snippets, which will help you get more voice search traffic, which will help combat the decreasing mobile organic traffic.

The fourth trend, Google will keep doing a consolidation in different markets. So, right now, Google is going head-to-head with Amazon. There’s now a Buy Now on Google button. You can buy without even going to the e-commerce site.

Google’s going to be testing out more of these things to keep people on Google and making a purchase. Well don’t think of this as a bad thing; you could actually adapt to Google’s changes and generate more sales and traffic and leads.

For example, with some of the programs that they’re testing out, you can actually even generate a lead on Google without driving people back to your site. Let’s say you’re in the mortgage industry.

You can actually generate a lead on Google. The same goes with buying on Google with e-commerce stores.

You can sell your products directly on Google without people having to go to your website, which can also increase your revenue as well. Now, this is important because according to Jumpshot, 49% of all searches performed on Google result in no click.

Trend five, influencer marketing budgets will decrease.

Right now, social engagement is continually going down. According to analytics firm, InfluencerDB, it was revealed that influencer engagement rates are nearing all time lows.

So the way you want to combat this is, don’t pay influencers as much money, but find more and more influencers, and go after quantity. This will help you still generate good sales from influencer marketing.

The sixth trend, social media stories won’t be as popular and as easy to win on. See, everyone’s doing stories these days. People even unfollow stories they don’t care to engage with.

Trend number seven, shoppable experiences will get more and more adaptive.

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Ep – 17 The 2020 Digital Marketing Trends to Watch For

In this episode of Marketing Revelations, our hosts discuss the trends we’re expecting to see in 2020 and the impact they will make on business owners. This is a can’t-miss episode of our podcast.

Here is what they cover:
•Voice search (Almost 20 percent of online searches will be completed through voice search in 2020)
•Social strategies (Instagram and Facebook Stories and user-generated content)
•Influencer marketing (You don’t have to have a huge following)
•Ad strategy (How the types of ads are changing with the generations)

If you’d like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!

If you have any questions, please leave a comment below or email us at podcast@revlocal.com.

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(NEW) How To Build A Digital Marketing Strategy for Online Businesses | 2020 (FREE TEMPLATES)

In this video, I am sharing with you KEY Growth Marketing Principles & Frameworks to help you 3X your business. Get Your FREE Toolkits, Tips and Hacks In Your Inbox Here : www.growthyoda.com

[Benefit] In this video you will learn how to apply Growth Marketing Strategies and Frameworks to grow your business, sales and revenue. These marketing strategies have helped me grow my businesses to 7 figures under 12 months.

[Start With Why] There are so many Marketing tips, tactics, growth hacks that it’s nearly impossible to stay up to date with all of them. Even worse, by the time they are implemented, those tips and tactics don’t work anymore, at least that significant level of expected outcomes.

Therefore, what really works are frameworks and strategies. This helps you and you team to focus on things that matter with effective feedback loops through experimentation. Big startups don’t implements growth hacks – They implement Growth Strategies.

[What you Will Learn] What I will show you in this video and follow on episode, are the most practical (Simple) and effective Digital Marketing Strategies that will work for your business of any size.

[Why Me] I’ve build 7-Figure businesses by applying these principles and I am very confident that you will find value should you choose to apply the same.

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Show Notes:
Why Overfitting Your Target Audience Is A Big Marketing Mistake 7:00
Its Now Who You Reach. Its What You Say. 8:30
3 Pillars Pareto Growth Marketers Focus On 9:45
Unique Value Preposition 12:25
Unique Delightful Preposition 13:40
Unique Selling Preposition 15:45
Customer Value Journey Across Funnels 22:00

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Quotes:

The true sign of intelligence is not knowledge but imagination. – Albert Einstein
There is no great genius without some touch of madness. – Aristotle
The difference between stupidity and genius is that genius has its limits. – Unknown
One cannot slam dunk in the dark – Myself
Common sense is not so common. – Voltaire

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Reference Links:
Dropbox Marketing & Growth 👉 https://sumo.com/stories/marketing-strategy
Dropbox Marketing & Growth 👉 https://sumo.com/stories/marketing-strategy
What Makes Things Cool 👉 http://bit.ly/2PhS1Ms
What Makes Things Cool 👉 http://bit.ly/2PhS1Ms

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“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar

Hi! I’m Abi and I’m thrilled you are here.✨

I’m a 7 Figure Entrepreneur, & Writer dedicated to helping YOU achieve the life of your dreams!

I was very recently a Digital Evangelist for Fortune 500 Companies and consultant for smart companies that leverage data to delight their customers and grow revenue.

I am a millennial ecommerce entrepreneur and I absolutely love creating content that will impact lives. Follow my journey!

👉🏻 I host free trainings, share my expertise and have online programs where I teach you how to create & scale your business – to reach what most of us are searching for: personal fulfillment ➕ time & money $ freedom.

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*Disclaimer* The information shared in these video is from personal experience unique to me. Any information shared by me on any video or on any social media platform is solely my opinion, based on my experience. I do not guarantee anything, there are many factors at play when it comes to your success. These are educational videos to help you, no guarantees. Thank you for your consideration.

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*Disclaimer* The information shared in these videos is from personal experience unique to me. Any information shared by me on any video or on any social media platform is solely my opinion, based on my experience. I do not guarantee anything, there are many factors at play when it comes to your success. These are educational videos to help you, no guarantees. Thank you for your consideration.

How Digital Marketing Will Change in 2020

What is next for digital marketing? In this video, Eric Siu reveals powerful growth hacks for 2020 and new marketing strategies to help you dominate the future of marketing. Not surprising, voice search and podcasting is still on the rise, and developing a content marketing strategy that includes these marketing tactics is sure to help you build a powerful marketing plan in 2020.

Looking at the last year’s marketing trends 2019, some of the future trends in marketing include the continued rise of artificial intelligence in ads as well as more powerful players in the advertising space. In this video we’ll go over Google Ads 2020, Facebook Ads 2020, and the future of advertising as a whole.

Internet marketing is always changing and evolving, yet many of the business lessons learned in 2019 can still be applied in 2020 and beyond. For the latest digital marketing tips, be sure to cruise over to our channel and subscribe for more internet marketing tutorials and marketing plan advice.

#MarketingTrends2020 #DigitalMarketing2020 #MarketingPlan
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Small Business Local Online Marketing – Clicks Magazine Issue 56

https://tlom.cc/c56

Inside this issue of Clicks Magazine

Why Facebook Messenger Ads are AWESOME for Small Business

If you’re like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads and it might be time to check out Facebook’s newest ad option – Facebook Messenger Ads. In this article, you’ll learn how you can reach more of your audience using them.

Voice Search is Dominating – Here’s What You Need to Know Now

As of 2019, 20% of all Google searches are voice-activated. What’s that tell us? It shouldn’t be a surprise. Voice search is here to stay and it’s growing – businesses who don’t embrace it now are going to be left scrambling in the very near future. If you haven’t integrated voice search into your marketing yet- Here’s what you need to know.

3 Mobile Marketing Musts for Local Businesses

You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. So, what mobile marketing elements are the most important for local businesses? In this article we’re breaking down the 3 mobile “musts” you need to address now and how you can capitalize on the huge growth of mobile searches.

The 5 Simple Marketing Metrics You Should Know

A lot of business owners look at marketing as an afterthought. They’re focusing on other things – but it’s not a great idea to ignore marketing. While you might not have a ton of time to spend on marketing, there are a few basic marketing metrics that you need to be aware of because not knowing them can negatively affect your business’s profitability over time.

https://tlom.cc/c56

Digital Marketing Trends for 2019 | 4 Online Strategies to Grow Your Business

It’s time to start thinking about your Digital Marketing in 2019!

A new year means new technology, trends and strategies that can help grow your business in 2019.

Here are our top 4 strategies that you should start using:

1. The rise of Video Content – Start using video to market yourself online!
2. Video Advertising: Facebook vs Youtube – Which is the best video advertising platform for 2019?
3. Get ready for Voice Search – Make sure your website is mobile friendly and structured for voice search traffic.
4. Start using Chat Bots on your Social Media and Website – Improve customer satisfaction & save time!

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What voice search means for the future of digital marketing

20% of searches across the google app and Android devices are currently voice…

Factor in the growth of tools like Siri, Alexa, Cortana and Google Assistant and it looks like it’s only going to get more popular.

In our latest episode of Web Profits TV, we cover what the future of search looks like, and how to prepare and adapt for it.