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Hello, everyone! Today’s topic is marketing, specifically digital marketing trend in US. A lot of international students consider digital marketing and marketing as their major in school in US, simply because it has less requirement in hard skill, relatively easy when comparing with IT or Finance. On the other hand, it has high requirement for english speaking skill and communication skill which are challenging for non-English speakers.
There are also a lot of channels fall under marketing and digital marketing umbrella, making it even hard for people to decide which channel to begin with. Today I want to share main digital marketing channels and related tools to master those channels.
Here is the agenda. Feel free to comment below if you have any questions.
○ Overview of marketing major
○ Digital marketing
○ Main digital marketing channels and key elements
○ Digital marketing tools
○ Digital marketing trend
○ How to find a job in digital marketing field?
○ Agency vs corporate?
○ Site Analysis: Google Search Console/SEO Moz:
○ Keyword Research: SEMrush and Google Adwords.
○ Link Optimization: Check My Links Chrome add-on.
○ Display Ads
○ Google Adwords
○ Doubleclick Suite
○ Social Media
○ Social media platform including but not limited to FB, Twitter, Instagram and LinkedIn.
○ Website Optimization
○ Adobe Target for A/B test
○ Google Analytics or Adobe Analytics for site analysis and tracking
○ Affiliate Marketing: platform tool from specific Affiliate program
○ CJ (commission junction)
○ Amazon Associate
○ Email Marketing
2) 你为什么想来这里工作？: https://www.youtube.com/watch?v=5rsNj_BUMCA&t=144s
3) 面试自我介绍|tell me about yourself: https://www.youtube.com/watch?v=P3dQ4anUkTc&t=139s
4) 你最大的弱点是什么|what is your greatest weakness? https://www.youtube.com/watch?v=uIAYJSK6HEk&t=124s
Storyboard Movie About Online Promotion – #AdvantagesOfWebsites ! Web pages help companies in improving sales and profits. Organic #websiteoptimization enables better results as compared to traditional sales techniques and helps businesses save time in chasing clients. Visitor-friendly websites help in marketing online service and products in an efficient manner. Video animation on digital publicity by PJ SEO Specialists : #OnlineMarketingProfessionals. Website Promoters In Delhi, India.
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