You’re interested in this online thing where people make money. You’ve found groups you joined, but all they do is give you links. What are these links? Where’s the information? Why do they need my email right now? You also have other questions. What is digital marketing? What are the types of digital marketing? How do I start digital marketing?
In the first of my info video series, in under eight minutes let me arm you with some basic information that will not only explain several things, but allow you to ask the RIGHT questions to get the information you need. Training is important. Educate yourself to avoid being taken advantage of.
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What Is Online Marketing?
To explain online marketing, we must first understand the Internet (also known as the World Wide Web) which is a network of connected computers that spans across the globe. It allows for effective communications regardless of the distance between the users and this is why it is incredibly powerful. Online marketing targets customers with relevant interests to ensure that it reaches a relevant audience. The effectiveness of it comes from the fact that it is cheap compared to the number of views it generates. Online marketing definition may be seen as the utilization of the Internet to reach a global audience either through one-way communications (web ads and search engine optimization) or interactive communication through social media.
Here are the benefits of Online Marketing in comparison to other traditional marketing mediums:
1- Your product reaches a global audience
2-Your products reach people with relevant interests
3-Relatively cheap when compared to other physical mediums
4-Increases Brand Loyalty through interacting with customers
5- Constant exposure to a brand boosts Brand recall
6-Reliable location for business updates
The simplest type of online advertising which involves the use of banner advertisements on 3rd party websites usually through Google Ads. In order to avoid intrusions on the user’s experience, the banners (still or animated) are on the sides of a page. It is considered to be the first adaptation of the traditional Out of home advertising into the technological age. Viewers of the ad may choose to click on it if they are interested.
2-Search Engine Marketing
This requires a proper understanding of how search engines rank pages to maximize the traffic to your website. This is one of the most essential mediums for natural growth of your online entity. All views in this case are interested in what you have to offer. This method involves adjusting your content in order to please search engine algorithms to ensure that you rank high on a results page.
3- Social Media Marketing
Arguably the most important Online Marketing Tool due to its incredible flexibility. It is for interacting in order to gain favor (brand acceptance) or to remain competitive. It is of no doubt that online recommendations are the natural evolution of word of mouth marketing, which is essentially the ultimate marketing goal of any business. It provides the most exposure; however requires the most amount of effort.
There are several social media websites, each serving their own function. A Facebook page is essential to show the amount of people who liked your product. Twitter may be used for more instant interactions with the customer base as well as a chance at viral tweets with these tools at hand. There are several more uses of social media for marketing
Examples of Online Marketing Success
By now you should have a general idea of what is online marketing and it’s uses. To further convince you of it’s benefits, let us observe some stories of success. These companies had a clear understanding of what is online marketing which allowed them to generate massive amount of exposure for their business.
A company that allowed car owners to temporarily work as private drivers. It is of no doubt that Uber struggled to integrate into society when it started, but through vigorous online campaigns, their vision became real through many promotions and their reliance on electronic “word of mouth.”
A company that allowed users to rent their apartments to people visiting. It completely relied on user generated posts and images of these apartments. Their huge success may be attributed to sharing a common interest with their users. Despite governmental pressures, the company survived due to gaining the support of people.
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Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.
1. Brand audit
2. Marketing strategy
3. Implementation planning
4. Project, process, and vendor management
4. Reporting, measurement, feedback and control systems
5. International marketing management
What is online marketing?
– When we talk about online marketing, we’re essentially talking about promoting your business online using a variety of channels. And these channels include search, social, video, email, and display. You see, today’s customer lives across these channels and online marketing is about finding ways to be present and stay present at the right moments to capture the customer.
What is e marketing? This has confused many folk up until now! In this short but powerful video you will discover just what e-marketing is and some of what it is not simply explained. If you want to make money online with e marketing this is a must see video for you. Also please do your self a favor and subscribe to our everything DIY internet marketing channel for more helpful videos that will help you get geared up for online business success without all the hassle!
Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website? Or to have just a strong social media strategy?
Not unless they are integrated!
As the popularity of digital platforms continues to grow, Integrated Digital Marketing is becoming more and more crucial to the success of a company’s marketing efforts.
In its essence, Integrated Digital Marketing (IDM) offers an overarching strategic and tactical framework for companies to build meaningful relationships with those who find value in their brand across all digital platforms.
What exactly is IDM? Watch and learn….
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Many businesses understand the need of having some sort of digital presence, whether it be a Facebook page or a Website. But how does one meet the challenges of the growing digital space if their brand’s marketing efforts aren’t integrated?
Today’s consumers expect seamless online user experiences. They’re looking for content that informs, entertains, or otherwise adds value to their daily lives.
They’re looking for Integrated Digital Marketing!
Define and Establish:
The first step in executing an effective IDM strategy is to “Define and
Establish” your brand for the digital age.
Consider this: What are your organization’s target goals? Defining specific
goals that are well thought out and reflect the future direction of
the organization is a critical aspect of the IDM strategic
Convey and Promote:
The second step in an IDM strategy is leveraging digital content to convey your organization’s brand message, product, expertise, and creativity. Organic search, paid search, and social channels are utilized to effectively promote your brand message and content.
Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising.
Connect and Convert:
A successful IDM strategy conveys your brand message across all digital
platforms to form personalized connections with your target
consumers, no matter the device or location they receive or access your
Three factors drive the mobile user experience: convenience,
simplicity, and proximity. Mobile devices make our lives more
convenient, while Mobile-optimized websites and apps
simplify the path to discovery, create relevance, and top-of-mind awareness.
Measure and Refine:
The final step in an IDM Strategy is to measure and refine your efforts. To
be successful, you must consistently evaluate all tactics
and tools to measure your actual outcomes against expected performance.
You must then use those insights to further refine and improve upon any
future IDM initiatives.
By seamlessly integrating various digital marketing channels into one
cohesive approach, you are better able to foster deeper and more
meaningful connections with those who find value in your brand.