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In this video on Digital Marketing Professional Program (in association with Google),
we’ll be discussing about the current digital scenario, course content and how it can meet the learner’s objectives. Some of the important topics covered in the informal discussion are:
What is digital marketing?
How relevant is it in India?
How to reach people through mobile internet and mobile marketing?
The changing trends in mobile internet usage
The increasing digital media spend for advertising in India
The benefits of digital media from a consumer’s perspective and a marketer’s perspective
The advantages of digital media like real time marketing and contextual targeting
The benefits of Search Engine Marketing Campaign
The rewards and reach of Google AdWords
An overview about the course content, benefits and the target audience of the Digital Marketing Program offered by Manipal ProLearn in association with Google
The scope of the program in terms of placement
Become a Google certified digital marketer by registering for the Digital Marketing Professional Program at Manipal ProLearn
View more Digital Marketing Videos here : https://www.youtube.com/watch?v=DlQ2aC1eUsI&list=PLdQdl32Vjw4EAK7G7Usws3z2BK7Z–v92
Digital Marketing Professional Program in association with Google:
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About the course Digital marketing program
The Digital Marketing Professional Program (in association with Google) is a certificate program for graduates, marketers and entrepreneurs looking to accelerate their career and business. This digital marketing course is taught by Google-trained experts.
Learning objectives of the Digital Marketing Certification
Understand the components of digital marketing
Learn to successfully strategize and implement online campaigns
Use content marketing inbound strategies to drive traffic
Leverage digital marketing techniques for online branding
Drive actionable improvements using web analytics
Learn to use social media to promote a brand
Why Learn Digital Marketing from Manipal?
Live online sessions by experts and marketers from Google
One-to-one mentoring session with marketing gurus
Simulation practise and classroom training with live case studies
Get certified by Manipal ProLearn and Google India
Get placed with packages as high as 7.2 lakhs per year
Content Marketing Update for 2019
In the past, publishing content on the internet was the solution to get found.
In 2019 with approximately 4.5 billion pages on the internet, Google has enough content to link to for any search performed.
Now how can you still gain visibility
I’d like to start with a question for you.
Do you use videos for your content?
If yes, reply with yes in the comment below
If not leave a comment with no.
As you know content is king.
In order to be listed in Google for a certain topic, you must have content about it.
With so much content already existing about everything in 2019, how can you make sure that you are still visible?
If Google has the choice of many pages for the same search,
which one do you think it will list between
shorter and longer ones
older and newest?
Google’s duty is to return the most relevant
but also the most complete
and up-to-date content
So, apart from creating new content based on your keyword research related to your services and products
you need to update your existing content
What is nice is that when you update it and add additional new up-to-date information, it will not only be fresh but also longer
One stone 2 birds to adapt to 2019’s needs
Google also monitors the behaviour of the users
What do they do with your content
If they share it, add comments to it
This will show Google that your content is useful
So added value content is still the priority
This is logic, you want to contribute
But you can trigger this social engagement
with questions like I asked at the beginning of this video
Suggest to share, like, comment
Share it yourself on your facebook page, Linkedin, tweeter Instagram Pinterest etc
A post where you just share a link toward your blog, website or youtube video, for example, will not be shown much
Facebook, for example, is showing less and fewer posts with external links
Don’t just share repurpose by editing it, make a short version as a teaser
upload it as new unique content.
Engage your readers and post the link for further reading as answers to questions in the comments
Social engagement is getting more and more important. This is how search engines get the confirmation that your content is liked by the readers
Provide new, different content, see what is out there for the topic you want to talk about and be different
People don’t want to see the same over and over again.
Be different, give the missing part that no-one else provides
Have a different approach, give lots of added value
This is what makes users subscribe, share and come again
For sure SEO your content onpage
to make sure it can well be understood by Search Engines
and especially in 2019, offpage
Make sure many other websites refer to your content
Not only social media but reference websites from your industry
The last tip I will share here now is:
In our SEO lab, we see that in 2018 the use of videos has grown drastically
There are predictions out there saying that in 2019 80 % of the time spent online will be to watch videos
It’s not that difficult to create videos
For sure, your company presentation and products will need professional videos that fit your branding
But contributions videos, tips, and tricks
can be done even with a good mobile phone and an external microphone.
It’s fast and easy to do
Our tests showed that videos done on the fly from your mobile convert even better, It’s more personal and this is what users want.
The good news is, if you embed your video in your text content it will also boost your ranking in Google
As you know at FairTech we love to do actions that give multiple outcomes
This is what makes our OMM formula so successful.
And this is one of those actions we do for our clients
Make sure to do the same for your content too
Videos will also have a 3rd outcome
They will make that people know you, your services and product better.
In order to have someone buy from you because of you, you need a min of 8h face to face contact… this is a lot.
Do you have so much direct contact with each of your leads, before they become clients?
The good news is, the time they watch your videos, also counts as a face to face discussion
Believe me, it works.
So one stone 3 birds
Share your videos content the same way I mentioned just before for your content in general.
Don’t just share it, upload it as fresh content into Facebook and other social media you use
If you need personal mentoring or to outsource your online marketing check out our agency.
There are a whole lot of SEO companies in New York. What you want is a firm that could provide you stellar search engine optimization results without making you really feel like a figure. New York Search Engine Optimization Consulting is a little company with powerful Search Engine Optimization Strategies.
We are here daily to answer any kind of concerns regarding your SEO campaigns or your web site. Our SEO professionals will help you recognize exactly what we are doing in order to help your company expand. You will certainly see fast and powerful results from our elite advertising and marketing team. We belong to a big network of around the world search engine optimization teams that collaborate to make certain that our clients in New york city and around the world get to the top of the search engines.
Provide us a telephone call and also let us impress you.
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