The world of marketing is constantly adapting and changing. So how are we supposed to keep with the latest trends when we’re trying to start or grow our businesses??
My business has had to adapt its marketing strategy drastically over the years since we began. From Google Adwords to Facebook’s organic reach, we’ve generally employed one main strategy, and really focused in and targeted that specific avenue. But as time goes on, new platforms emerge, laws and algorithms change and your audience’s attention shifts, and your primary strategy starts to become ineffective!
So how do we keep up? As the person running the show, it’s on you to keep up with changes in the landscape. But don’t panic: this is what the business community is for. We’re here to help guide each other through these hurdles, to test every possible new strategy and share our stories and wins with each other, so we can all continue to move forward and create incredible growth.
I really hope this video has given some insight into how I cope with changes in the world of marketing, and I’d love to hear your stories and tips around how you’ve adapted to change.
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