Watch Prof. Goutam Challagalla in action at top-ranked business school, IMD. Learn more about his Digital Marketing Strategies program at www.imd.org/dms
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
If you’re interest, you can enrol here: